Remove Blogging Remove Fashion Remove Viral Remove Web
article thumbnail

Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

We have taken their findings and created our own rankings of the top brands, instead measuring their impact based on the level of public interest they generate across the web and social media. . For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here.

Facebook 138
article thumbnail

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements. Put bylines and datelines on your blog posts and content. Make sure there’s a separate subscription service for your blog that’s different than news. If you get an inquiry, you need to respond in a timely fashion.

Company 101
article thumbnail

Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. The web environment displays content in a card formal. million people – and was followed up by local media in news articles that were largely a cut-and-paste of the full story on the Asda news and blogs page.

article thumbnail

How to Spy on Your Competition & Steal Their Secrets

Cision

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198
article thumbnail

How to Spy on Your Competition and Steal Their Secrets

Beyond PR

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

This is not the case in the era of the social web and I would argue never has been. The research examined a huge corpus of blog posts and discovered that relationships are formed at a nexus in values. Distribution is effected by web crawlers and search engines." The Internet is littered with failed attempts.

article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Creativity and CMOs will come back into fashion. “Not all predictions are positive. For this, I apologize. The list goes on.

Marketing 101