Happy Birthday World Wide Web

PR in High Definition

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web.

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3 Multimedia Mistakes That Are Killing Your Web Content

Cision

Media BlogThese common-but-serious blunders can cost you big time. Fortunately, they're pretty easy to fix – and such small tweaks can have a huge impact on the success of your content and its brand.

Web 120

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New web privacy laws and the Crisis PR issues that can arise from them.

The Stalwart Blog

The post New web privacy laws and the Crisis PR issues that can arise from them. Blog California Consumer Protection Act CCPA Crisis Management Crisis PR Crisis Public Relations Data Privacy GDPR Hackers IT Security Breach Public Relations Web Privacy

3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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And finally… The useless web

PR in High Definition

If you’ve trawled through your social feeds, devoured everything the Daily Mail side bar has to offer, but are still in need of some distraction, the useless web could be the best next internet pit stop for you. Contrary to its namesake, the useless web is useful if you’ve reached peak boredom levels and have a lot of time to kill. The post And finally… The useless web appeared first on Firefly Communications. And finally (light relief) Blog

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Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month.

How to Attract Top-Tier Guest Bloggers to Your Blog

Cision

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.

How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community. Rachael Gordon Thanks to everyone who has joined us on a blogging journey. blogging

8 blog topic treasure troves

PR Daily

You’ve committed to blogging and the deadline is looming, but the screen in front of you is blank. If you’re not sure what to write about, don’t fret; blog topics are everywhere. To show how easy it is to find blog topics for any business, let’s use a random word to find a theme.

Will 'sponsored comments' make the Web uglier?

PR Daily

For news sites and other hugely popular blogs, I would agree. Last spring, Copyblogger announced it was no longer going to allow comments on their blog. I get wanting to make money from your blog. Comment on other blogs.

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How to develop (and capture) ideas for your blog

PR Daily

The same principle applies to blog writing: It’s not so hard to write a blog. Ideas for blog posts pop into my head at all sorts of times, many of them inconvenient. Evernote also lets you capture web pages with a single click—useful for storing PDFs.

How to Drive Web Traffic With Social Media Analytics

Cision

Just imagine: if every one of your 5,000 followers shared a link from your blog, and all the people they shared it with shared it, you’d get a ton of visits to your blog! Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA program.

Web 292

Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015?

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. 1) How long should a blog post be? Today the average blog post is 1151 words.

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Speaking of pop-ups, you’ll notice a few pop-ups on this blog.

Web 146

2020: Blogging is Ripe for a Comeback — Enter the Online Basecamp

Doctor Spin

Quick Links Why blogging today is such a challenge Social media publishing isn’t without its flaws, either Why it’s unwise to put all your eggs in one basket Why brands must rethink ongoing website publishing The importance of having an online basecamp.

The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

Should you put dates on your blog posts and content? Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? blogs #bloggers #publicrelations #contentmarketing #content. If there’s no date, it’s not a blog post.”

3 web design flaws that undermine your brand image

PR Daily

You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans. Figuring out how to make elements bounce, flash or otherwise move on your website is always nifty—if your web designer is a beginner. the Kolbeco blog.

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Convert your Web traffic with these 6 tips

PR Daily

These bits of text reassure visitors about their decision to click on your Web address. Pop-ups often interrupt the natural flow of users’ Web surfing and are usually closed before a single word of the message has been read.

Web 124

Simple HTML & CSS Tips for Landing Pages & Blog Posts

PR 20/20

A polished landing page or blog post can mean the difference between conversion and lost opportunity. Content WebFortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor.

Monday Roundup: Get Started With Blogging

Waxing UnLyrical

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year.

How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. If your blog is too difficult to read, your bounce rate will be high and the time spent on page will be very low. Use Creative Commons images (we love Pixabay ) and Canva to create images that can’t be copied by everyone else on the web. The last thing on your blog checklist when writing for humans is to include examples, case studies, and testimonials.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

They’re not slapped together like some make-shift blog. For example, this 88 Acres post that really effectively launched Microsoft Stories is really 8 different posts in one–a chapter-based blog post, if you will.

Monday Roundup: Blogging

Waxing UnLyrical

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Blogging for Profit? Blogging Upstream.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

Book to blog: Iliyana Stareva's story

Stephen Waddington

I sought her out on a visit to the city after reading her blog, and seeing her work at HubSpot on the Inbound PR model. I’m a long-time fan of Iliyana’s blog. Iliyana has used her blog to help develop her thinking. I first learned about Inbound PR from Iliyana’s blog.

5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. The goal of the blog is to be both entertaining and informative.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Business Blogging

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

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Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog! The Next Web. The TED Blog.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time.

How to Make Blogging Easier with Artificial Intelligence

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI could even write part of that next blog post for you.

8 reasons job seekers should start blogging

PR Daily

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force, and I always recommend blogging to get ahead in almost any career. In a blog, you can show them. Blog about what you aspire to be. Blog for the job.

What I Learned from My Binge Blogging Challenge: Week 2

Polaris

If you’re dropping in for the first time, I encourage you to read about why I decided to embark on a blogging binge and the lessons I learned in the first week. While binge blogging definitely isn’t a cake walk, it hasn’t been quite as difficult as I imagined it might be.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Let’s look at how this data can improve your PR -- especially when it comes to B2B blogging. How to Use Big Data in B2B Blogging. Another option that enhances your B2B blogging efforts is shared data streams.

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

B2B 116

Breaking: ACH Communications launches innovative new web site

Communications Conversations

ACH Communications unveils groundbreaking new web site. ACH Communications, a Minneapolis-based social media and digital marketing consultancy, introduced a new, fully-featured web site to the marketing and PR world this week at www.arikhanson.com.

Web 95

The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019

Sword and the Script

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS.

How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?

3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. Ready to jump on the blogging bandwagon—or breathe new life into your existing efforts?