This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm.

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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. The targets of our efforts are likely to be digital media outlets with high domain authority – from The New York Times to Mashable. Digital PR practitioners have had to step up and learn new skills.

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How to Measure your Digital PR Campaign

5W PR

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns.

The Personality Traits of Top Digital PR Leaders

Buzzstream

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . However, with IBM Watson Personality Insights, we were able to narrow down the most common traits of the top influencers in digital PR and link building. .

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. PR is suddenly sexy again.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. Content Marketing Digital PR

Perceptions of Digital PR

Buzzstream

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. 72% of entrepreneurs believed digital PR is very to extremely important in the age of COVID-19. Implementing Digital PR. Do Entrepreneurs Understand Digital PR?

Make These 4 Edits To Your Digital PR Outreach

Buzzstream

PR professionals must keep researching. . For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Image from FRACTL and displayed on PR News Daily. . Did you browse their blog/outlet?

Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. She will answer questions about PR measurement.

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. If you need help with your Digital PR strategy give us a call today.

Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. If you need help with your Digital PR strategy give us a call today.

Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Content Marketing Online PR digital PR likeagirl mcdonalds. By Cokey Falkow. SuperBowl XLIX was a game changer – and it had nothing to do with football.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. Blog Content Marketing PR tools images photos plagiarism tools

A Ten-Minute Blog Post

Rock the Status Quo

The Complete Guide to Building Your Blog Audience: Content Syndication by QuickSprout I ran some interesting content syndication tests in early 2014 to see how it benefited my blog. We’ll see… Irregardless, content syndication is a GREAT way to help build visibility for a new blog. It can help it reach subscribers of similar publications, taking advantage of their reach to grow that of the new blog. Digital PR

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. I’ve blogged about them before, but if you haven’t checked it out yet – go take a look. How to produce a podcast in 15 steps from Jay Baer Help your clients avoid blogging mistakes: Who doesn’t love eBooks from Hubspot -they are all fantastic! Are you a PR pro? Digital PR

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How digital PR can turn the tide for startups

PR Daily

Digital PR can be such an aid. Implementing digital PR may be difficult, but it isn’t impossible. Your marketing and PR team should get in touch with customers to formulate case studies. JUST ANNOUNCED: The Employee Communications, PR and Social Media Summit at Microsoft HQ! Digital PR agencies can be the most powerful allies for startups. This gives digital PR a better shot at being effective than traditional PR.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. Blog Content Marketing PR tools images photos plagiarism toolsThis is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! .

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: The Future of Link Building

Prezly

Over the past year we’ve developed our digital strategy and placed link building as a high priority. To achieve a high amount of links we knew that we would have to get away from generating bespoke content for partner blogs. A PR-style tactic of broadcasting our products and campaigns seemed the best way forward. Prezly has become a masterstroke in our ongoing digital PR efforts and has allowed us to achieve the scale we need to achieve our goals.

Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

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Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Cision Blog, Cision. Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with Inova. Ferrovial Content Strategy on Blog, Ferrovial. Davey Tree Blog, Davey Tree. Digital Product or Service Launch.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. With the economic slowdown, we are starting to see traditional PR activities becoming slightly tougher as the rate at which newspapers/magazines are shutting down increases, their numbers of pages are reduced, and broadcast channels cut back on original programming. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India.

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . There are several references to Moz and PR on this blog. As PR pro, it provides two valuable benefits. Which ones would you recommend for PR pros?

Think you deserve the digital PR and social media crown?

PR Daily

Digital PR and social media are now the preeminent way to get the word out about upcoming events, product or service launches, social issues and causes—truthfully, everything—and you led the charge. You deserve recognition for your digital prowess. The launch of the 2017 Digital PR & Social Media Awards allows us to shine a spotlight on your extraordinary achievements. Best Blog. Digital PR Campaign of the Year.

What You Should be Measuring and How Digital PR can Help

TrendKite

The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. If you're looking for a fresh start in the new year, we're applying the digital PR process to measurement to help clarify what brands in an increasingly interconnected communications world need to focus on. What is digital PR? Here's how digital PR can help. Reframe with digital PR.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Digital PR training.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Huge expectation that digital budgets will grow over the next 12 months.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social media

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. We saw the power of digital communications and social media harnessed by imaginative minds. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon

Rock the Status Quo

Integrate basic SEO tactics for your website, blog and social media. Over the holiday break, I’ll be working on a free bonus for readers called “ Helium: The Digital Storybook ,” but you must have a copy of the actual book in hand to download it! It’s live. IT’S FINALLY LIVE. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!!

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. Blog PR tips Facebook image plagiarism PR PR agency Social Media The Fat Jew Twitter

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Why You Should Use Call-To-Actions In Digital PR

Doctor Spin

There I share all that insider stuff that''s hidden from regular blog readers. The post Why You Should Use Call-To-Actions In Digital PR appeared first on Doktor Spinn. by @collentine You Might Also Like: 7 Classic Facebook Concepts For Your Page It’s 2014 So Do I Even Need A Blog? By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

Learn to Measure What Matters

The Proactive Report

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Why does anyone read your blog posts or articles? If you are tracking blog readers, you should go go beyond the number of visitors and where they came from. Yes, I know we PR folk are not math nerds. Measurement and analytics are now a requirement in many PR jobs advertised. New PR Measurement Course.