Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. PR is suddenly sexy again. Digital PR Public Relations

Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same. ” Pew Stateo f the Media 2016. And according to the Department of Labor there are 240,700 PR Specialists employed in the US.

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Here’s Where Communicators are Hoping to Invest More Resources

PR News

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social media

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. I’ve blogged about them before, but if you haven’t checked it out yet – go take a look. Are you a PR pro? I want to hear about your favorite PR wins and lessons!!

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Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Cision Blog, Cision. Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with Inova. Ferrovial Content Strategy on Blog, Ferrovial. Davey Tree Blog, Davey Tree. Media Relations Campaign.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Shared Media In 2020: Tips to Maximize a Brand’s Reach

5W PR

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers.

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog.

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Six Questions to Ponder Now appeared first on PR News Blog. Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself.

Make PR Great Again.

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Make PR Great Again. appeared first on PR News Blog.

Does PR Have a Reputation Problem with the Media?

PR News

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued. The post Does PR Have a Reputation Problem with the Media? appeared first on PR News Blog.

The Big Rethink for Communicators Ready for Real Change

PR News

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Social Media Staffing and Management branding communications diversity employee communications leadership listening measuring social media

Let’s Make Public Relations More Relevant

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Let’s Make Public Relations More Relevant appeared first on PR News Blog.

9 Great Ideas from Award-Winning Communicators

PR News

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR Internal Communication Measurement Media Relations Research Social Media Staffing and Management branding collaboration leadership measurement platinum pr silos trendsetting

The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. Communications Corporate Responsibility Digital PR Measurement Media Relations PR News Blogger Network Social Media CSR Facebook Instagram networks resources social media Twitter

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler agencies budgeting crisis management future of PR integrated communications marketing omnichannel platinum pr PR

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social media

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social media

Next Time You’re at an Industry Event, Apply These 5 Simple Rules

PR News

The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PR News Blog. Communications Digital PR General Internal Communication Media Relations PR Insiders PR News Blogger Network Social Media Staffing and Management Water Cooler communications conferences distractions events knowledge sharing partnerships smiling

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

PR Leaders Agree: It’s OK to Be a Bad-Ass

PR News

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months. The post PR Leaders Agree: It’s OK to Be a Bad-Ass appeared first on PR News Blog.

Got an Extra $250k in Your PR Budget?

PR News

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” The post Got an Extra $250k in Your PR Budget? appeared first on PR News Blog. Communications Digital PR General Internal Communication Measurement Media Relations Research Social Media Staffing and Management Water Cooler analytics branding Hiring influencers measurement research retaining talent social media staff stunts

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture. PRNEWS Blog.

How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

PR News

The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Communications Crisis Management Digital PR General Media Relations PR News Blogger Network Social Media Staffing and Management Water Cooler branding customer service email communication Facebook Instagram marketing public relations social media stakeholdersRarely do I mess with cookies, except to eat them.

Extreme Calendaring: Here’s How to Boost Productivity Now

PR News

The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog. Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management communications influencers marketing PR productivity work-life balance

What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. Social media MASSIVELY outweighs the other three, in terms of search popularity. Content Marketing Digital PR Public Relations SEO Social Media

A Logo You Want to Eat

PR News

The post A Logo You Want to Eat appeared first on PR News Blog. Digital PR Media RelationsIf you’re looking at an electronic screen as I write this, there’s a good chance you have a craving for a Hershey’s Kiss or two or 10, or for a Hershey bar with almonds, or just a plain old Hershey bar. At this moment, news headlines are being posted and shared about confectionery, food and… Continued.

Communicators Need to Find Their Voice to Better Define Their Value

PR News

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler business acumen communications KPIs leadership measurement personal development

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social media

2018: The Year the Community and Conversation Influencer Model Got Real

PR News

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers. The benefits of securing positive media coverage for your brand… Continued. Digital PR

How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. The larger the company, the bigger the expectations journalists will have of their digital newsroom. This month’s issue of PRSA Tactics has an article by Business Wire’s Ibrey Woodall called “Delivering News That Media Can Use.” I’d also suggest adding social media feeds to it. Digital PR

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The F Word: It’s Time to Make Your Move

PR News

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Arianna Huffington AVEs Barcelona Principles diversity failure Melissa & Doug Oprah professional development risk success Thomas Edison

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Better You Blog, CHI Health. Santa Maria Valley Blog, KPS3. Cancerwise blog, MD Anderson Cancer Center. Digital Product or Service Launch. The Flack Pack PR podcast, Washington Media Group. PR Campaign.

Infusing A Little Analog into Your Digital Life

PR News

The post Infusing A Little Analog into Your Digital Life appeared first on PR News Blog. Communications Digital PR General Media Relations Social Media Staffing and Management American Greetings analog communication digital face to face Facebook Twitter

8 steps to perfect your filming for PR video interviews

PR in High Definition

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. Blog PR tips communications digital PR Firefly communications interview marketing media relations online PR PR PR agency PR tools PR trends public relations video video interview

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Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. 5WPR News Branding Consumer - Lifestyle Entertainment & Sports Marketing Media Relations branding communications crisis communications crisis public relations digital marketing digital pr influencer marketing insights marketing PR pr strategy Public Relations strategy

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Direct to Consumer PR organisations know what it takes to delight and engage consumers in a new eCommerce environment. With a direct to consumer PR agency, businesses will have the guidance and insight they need to start creating plans that speak to their audience.

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. Follow them on social media. Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision.

The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

The Hoffman Agency

Primary among these are lead generation and prospect nurturing, with meeting media and industry analysts also high on the list. Here’s a quick sneak peek: 5 ways to replace B2B event marketing leads lost due to COVID-19: Optimized owned online content Inbound marketing and prospect nurturing Account-based marketing Media and analyst engagement Robust and connected analytics. By Mark Pinsent, Managing Director, Hoffman Europe.