Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. PR is suddenly sexy again. I throw out a challenge to veteran PR professionals.

Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. ” Pew Stateo f the Media 2016. MEDIA RELATION TIPS FOR 2017.

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Here’s Where Communicators are Hoping to Invest More Resources

PR News

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social media

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Better You Blog, CHI Health. PR Campaign.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for. Multi-Media Campaign.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening.

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Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. Agency Blog, SHIFT Communications.

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage.

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Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital PR Budgets.

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Six Questions to Ponder Now appeared first on PR News Blog. Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily.

Does PR Have a Reputation Problem with the Media?

PR News

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued. The post Does PR Have a Reputation Problem with the Media? appeared first on PR News Blog.

The Big Rethink for Communicators Ready for Real Change

PR News

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Social Media Staffing and Management branding communications diversity employee communications leadership listening measuring social media

Make PR Great Again.

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Make PR Great Again. appeared first on PR News Blog.

9 Great Ideas from Award-Winning Communicators

PR News

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR Internal Communication Measurement Media Relations Research Social Media Staffing and Management branding collaboration leadership measurement platinum pr silos trendsetting

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler agencies budgeting crisis management future of PR integrated communications marketing omnichannel platinum pr PR

Let’s Make Public Relations More Relevant

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Let’s Make Public Relations More Relevant appeared first on PR News Blog.

Next Time You’re at an Industry Event, Apply These 5 Simple Rules

PR News

The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PR News Blog. Communications Digital PR General Internal Communication Media Relations PR Insiders PR News Blogger Network Social Media Staffing and Management Water Cooler communications conferences distractions events knowledge sharing partnerships smiling

The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. Communications Corporate Responsibility Digital PR Measurement Media Relations PR News Blogger Network Social Media CSR Facebook Instagram networks resources social media Twitter

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social media

8 steps to perfect your filming for PR video interviews

PR in High Definition

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.

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Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social media

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

Got an Extra $250k in Your PR Budget?

PR News

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” The post Got an Extra $250k in Your PR Budget? appeared first on PR News Blog. Communications Digital PR General Internal Communication Measurement Media Relations Research Social Media Staffing and Management Water Cooler analytics branding Hiring influencers measurement research retaining talent social media staff stunts

What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes.

PR Leaders Agree: It’s OK to Be a Bad-Ass

PR News

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months. The post PR Leaders Agree: It’s OK to Be a Bad-Ass appeared first on PR News Blog.

How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

PR News

The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Communications Crisis Management Digital PR General Media Relations PR News Blogger Network Social Media Staffing and Management Water Cooler branding customer service email communication Facebook Instagram marketing public relations social media stakeholdersRarely do I mess with cookies, except to eat them.

2018: The Year the Community and Conversation Influencer Model Got Real

PR News

The benefits of securing positive media coverage for your brand… Continued. The post 2018: The Year the Community and Conversation Influencer Model Got Real appeared first on PR News Blog. Digital PR

Extreme Calendaring: Here’s How to Boost Productivity Now

PR News

The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog. Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management communications influencers marketing PR productivity work-life balance

Communicators Need to Find Their Voice to Better Define Their Value

PR News

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler business acumen communications KPIs leadership measurement personal development

A Logo You Want to Eat

PR News

The post A Logo You Want to Eat appeared first on PR News Blog. Digital PR Media RelationsIf you’re looking at an electronic screen as I write this, there’s a good chance you have a craving for a Hershey’s Kiss or two or 10, or for a Hershey bar with almonds, or just a plain old Hershey bar. At this moment, news headlines are being posted and shared about confectionery, food and… Continued.

How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. The larger the company, the bigger the expectations journalists will have of their digital newsroom. I’d also suggest adding social media feeds to it.

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Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social media

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. How to Boost your Direct to Consumer Public Relations Strategy.

The F Word: It’s Time to Make Your Move

PR News

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Arianna Huffington AVEs Barcelona Principles diversity failure Melissa & Doug Oprah professional development risk success Thomas Edison

Infusing A Little Analog into Your Digital Life

PR News

The post Infusing A Little Analog into Your Digital Life appeared first on PR News Blog. Communications Digital PR General Media Relations Social Media Staffing and Management American Greetings analog communication digital face to face Facebook Twitter

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. 5WPR News Branding Consumer - Lifestyle Entertainment & Sports Marketing Media Relations branding communications crisis communications crisis public relations digital marketing digital pr influencer marketing insights marketing PR pr strategy Public Relations strategy

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. Follow them on social media. Read their blog. Since I now have a blog about PR and technology, I’m on lists like Cision.

Calling all leaders of the digital age

PR Daily

Enter PR Daily’s 2019 Digital PR and Social Media Awards to showcase how your efforts were paramount in achieving outstanding success for your clients or organization. We’re searching for the maestros of all things social media and wizards of the digital landscape.

SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. And this way, the PR industry becomes a partner in communicating truthful and factual information.”

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