How to Measure your Digital PR Campaign

5W PR

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. Content Marketing Digital PR

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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. The targets of our efforts are likely to be digital media outlets with high domain authority – from The New York Times to Mashable. Digital PR practitioners have had to step up and learn new skills.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. Content Marketing Digital PR

What You Should be Measuring and How Digital PR can Help

TrendKite

The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. When everything is increasingly measurable, it's easy to quickly get overwhelmed and not know which metrics to focus on for your brand. What is digital PR? More specifically, it's a communication process built for today's often fragmented digital media ecosystem. Reframe with digital PR.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social media

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. I’ve blogged about them before, but if you haven’t checked it out yet – go take a look. Are you a PR pro? I want to hear about your favorite PR wins and lessons!!

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How to Measure the Quality of Your Content

The Proactive Report

Can you measure the quality of your content? Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? With digital analytics it’s possible to know exactly how effective your content is. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . There are several references to Moz and PR on this blog. As PR pro, it provides two valuable benefits. Which ones would you recommend for PR pros?

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Digital PR training.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Huge expectation that digital budgets will grow over the next 12 months.

3 Digital Tools That Improve PR

The Proactive Report

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. A digital newsroom. A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. Get the Digital PR Tips Newsletter.

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Data, Analytics and the Everyday Practice of PR

The Proactive Report

You’re a PR person, not a data scientist. Per the definition of PR your core functions are: Identify the audiences you need to reach. This is just one aspect of how analytics and data can support your everyday P work: The purpose of identifying audiences, and creating the ideal persona in each audience, is so you can improve your communication with them and build better relationships – be it a customer, a prospect, a blog reader, a donor, or even a reporter. 3 minute read.

The Big Rethink for Communicators Ready for Real Change

PR News

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Social Media Staffing and Management branding communications diversity employee communications leadership listening measuring social media

9 Great Ideas from Award-Winning Communicators

PR News

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR Internal Communication Measurement Media Relations Research Social Media Staffing and Management branding collaboration leadership measurement platinum pr silos trendsetting

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Six Questions to Ponder Now appeared first on PR News Blog. Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself.

Make PR Great Again.

PR News

It’s true – a lot of people just don’t understand what PR people do. The post Make PR Great Again. appeared first on PR News Blog. Crisis Management Digital PR Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water CoolerThey think it’s about pitching the media, chasing positive coverage, then rinsing and repeating.

Got an Extra $250k in Your PR Budget?

PR News

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” The post Got an Extra $250k in Your PR Budget? appeared first on PR News Blog. Communications Digital PR General Internal Communication Measurement Media Relations Research Social Media Staffing and Management Water Cooler analytics branding Hiring influencers measurement research retaining talent social media staff stunts

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog.

The 2 Things You Need to Know Now About Social Media

PR News

The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. Communications Corporate Responsibility Digital PR Measurement Media Relations PR News Blogger Network Social Media CSR Facebook Instagram networks resources social media TwitterSocial media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing?

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler agencies budgeting crisis management future of PR integrated communications marketing omnichannel platinum pr PR

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog? Blogging – the physical activity of creating content – takes time. Managing your own blog takes time.

Let’s Make Public Relations More Relevant

PR News

It’s true – a lot of people just don’t understand what PR people do. The post Let’s Make Public Relations More Relevant appeared first on PR News Blog. Crisis Management Digital PR Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water CoolerThey think it’s about pitching the media, chasing positive coverage, then rinsing and repeating.

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social media

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

Communicators Need to Find Their Voice to Better Define Their Value

PR News

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler business acumen communications KPIs leadership measurement personal development

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture. PRNEWS Blog.

The Wildfire way of measurement in PR

Wildfire

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement.

Things Are Looking Up for Communicators (A Note to PR News Readers)

PR News

The post Things Are Looking Up for Communicators (A Note to PR News Readers) appeared first on PR News Blog. Communications Digital PR General Measurement PR News Blogger Network Research Social Media Staffing and Management career development communications industry outlook measurement PR social mediaThere’s a line in the movie “Molly’s Game” I think you’ll appreciate.

#DigitalPR Twitter Chat with Katie Paine

The Proactive Report

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how hard it made you think. What should we be measuring?

Extreme Calendaring: Here’s How to Boost Productivity Now

PR News

The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog. Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management communications influencers marketing PR productivity work-life balance

#DigitalPR Twitter Chat with Katie Paine

The Proactive Report

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how hard it made you think. What should we be measuring?

2018: The Year the Community and Conversation Influencer Model Got Real

PR News

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers. The post 2018: The Year the Community and Conversation Influencer Model Got Real appeared first on PR News Blog. Digital PR

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. Not familiar with the changes in the digital customer journey.

The F Word: It’s Time to Make Your Move

PR News

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Arianna Huffington AVEs Barcelona Principles diversity failure Melissa & Doug Oprah professional development risk success Thomas Edison

Five Signs You’re Too Focused on Meaningless Vanity Metrics

Rock the Status Quo

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. A great example of a vanity metric is measuring social media success only by engagement. Use it to kickstart conversations about what really matters to the business, and how to measure it. You don’t have a strategy or goals measured against that strategy.

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Of course Edelman is viewed as a leading PR agency in the US – the world, even – but it interested me because the Trust Barometer drives stories such as “News Media No Longer Trusted!”

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