Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Is the data accessible?

Digital PR 83

Digital PR Data Survey Construction 83

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Above The Noise is about understanding what creates trust and reputation, connecting those things to your brand, then applying that clarity to maximize your visibility online.

Reputation 100

Reputation Digital PR Case Study SEO 100

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78

5W PR

FEBRUARY 12, 2024

PR in digital marketing is able to tap into the pulse of the digital landscape, identifying the target audience of the brand, the platforms that the audience frequents, along relevant news websites and industry blogs. Crisis communication Digital PR is essential for brands to handle crisis situations effectively.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Presspage

AUGUST 29, 2023

Welcome to the future of PR, where media inquiries are finally seamlessly managed to uphold your reputation and amplify your presence. Market leading digital PR and IR software company Presspage is thrilled to introduce a groundbreaking Inquiries Management Solution, now available as a standalone solution.

Media 97

Media Software Reputation Digital PR 97

5W PR

MARCH 29, 2024

This builds on the reputation and positions the company as a thought leader, ultimately boosting customer confidence in the products or services. Digital PR Harnessing online channels like social media engagement, content marketing, and influencer outreach is key.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. For smaller Digital PR teams that I consult and train, who are just dipping their toes into the outreach world, I initially advise them to use Streak. .

Pitching 164

Pitching Writing Digital PR How To 164

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. based customers were impacted.

Reddit 174

Reddit Software B2B Technology 174

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Reputation Management. Reputation management is an essential tool that can help businesses achieve more success.

Strategy 88

Strategy Marketing Reputation Survey 88

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Norton's Notes

JULY 17, 2014

In addition the World Service will receive an extra £13m to invest in digital journalism and the development of further language TV services over the next three years. So the future of journalism is creative clever digital journalism. I have long championed good quality journalism whether that be digital or otherwise.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. Sure, Facebook’s troubles have been front and center. Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. They should also think about the reach of the fake news and the potential impact on the brand’s reputation.

Brand 88

Brand Branding Crisis Communications Reputation 88

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

OCTOBER 11, 2023

We’ll follow up after the conference in this blog with answers to your questions. We would like to know what questions you have for these strategic communications experts and our guest speakers from academia, technology and non-profit organizations. Below is a list of some of the topics we’ll be discussing.

Communications 64

Communications Conference Policies Internal 64

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. They talk to others on Twitter and in blogs. Get over it.

Digital PR 45

Digital PR Trends Training Media Training 45

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Effective public relations (PR) drives success in the fast-paced startup world. Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation.

Publicity 59

Publicity Privacy YouTube Analysis 59

Landis PR

OCTOBER 11, 2023

We’ll follow up after the conference in this blog with answers to your questions. We would like to know what questions you have for these strategic communications experts and our guest speakers from academia, technology and non-profit organizations. Below is a list of some of the topics we’ll be discussing.

Communications 52

Communications Conference Policies Internal 52

Marketwired

JANUARY 26, 2016

PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. If I had complained on Twitter and/or Facebook, left a product review, or included the name of the brand in this post, that customer experience would have impacted reputation. I couldn’t trust them.

Brand 100

Brand Branding Customer Service Reputation 100

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Validation from Third Parties. With it, the viewers will feel an even greater sense of connection with the brand.

B2B 88

B2B Trends Publicity Engineering 88

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. of brands engage with a tagged mention.

Software 100

Software Google Reputation Social Media 100

PR Conversations

NOVEMBER 22, 2023

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Prohibition

NOVEMBER 7, 2023

For more interesting articles from us check out these posts: How to Maximise User-Generated Content Influencer Marketing and Online Retail PR How to Integrate Digital PR into Your Wider Marketing Strategy You can also filter for positive and negative sentiment as well as dates.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

5W PR

JANUARY 26, 2021

Competition, especially on digital platforms, is more competitive than ever. Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Why should it Matter? Stay in tune and, more importantly, in tone.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Doctor Spin

MARCH 23, 2023

To clarify these distinctions, I’ve defined the four types of influencer marketing in this blog post. If you’re not upfront about what you’re looking for, the influencer may feel misled or used, harming your relationship with them and potentially damaging your brand’s reputation.

Marketing 52

Marketing Tools Blogging Advertising 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Business Horizons 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes.

How To 83

How To LinkedIn Tools Google 83

5W PR

JUNE 6, 2022

This way they can ensure they have a data-driven approach, while also preventing any potential damage to their reputations. Digital PR. The main point about digital PR is that it’s able to help companies increase their exposure and visibility.

Trends 88

Trends Data SEO Consumer 88

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. How do today’s PR teams keep up? Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Read the article here (click over to): Jaffe PR Blog.

Social Media 83

Social Media Media Journalism Reputation 83

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Digital PR' A bit cumbersome, maybe, but crystal clear. I came across this fantastic product review video recently when writing up a new business proposal.

Brand 100

Brand Branding YouTube Social Media 100

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Setting things up correctly at the start is key.

Agency 64

Agency Technology Meeting Software 64