Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. Content Marketing Digital PR

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. PR is suddenly sexy again.

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Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. By Cokey Falkow.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Try your best to ensure that it’s original content.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. She will answer questions about PR measurement.

The Personality Traits of Top Digital PR Leaders

Buzzstream

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . Read on to discover more about the personality traits of the top digital PR leaders. . How Do Digital PR Leaders Compare?

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. Try your best to ensure that it’s original content. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! If you haven’t tried them yet, podcasts are a fantastic way to create effective content. And new content?

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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for. Who Knew: Soap Pads' Digital Debut.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Cision Blog, Cision. Davey Tree Blog, Davey Tree.

What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . It’s a good thing that my new book is bringing major changes to my blog content strategy.

My Alternative to the Suddenly Expensive iStockPhoto.com

Rock the Status Quo

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. Best Digital & Social Media Activity.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily.

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? 10X Content.

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How to Measure the Quality of Your Content

The Proactive Report

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. Can you measure the quality of your content? There is a flood of content published every day.

Why PR May be the Answer to the Future of Search

The Proactive Report

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. PR and the Future of Search. What’s that you say – your PR team doesn’t know how to write meta tags?

Make Your Website a Tool to Grow Your Business

The Proactive Report

Are there sites or blogs sending you traffic that you did not know about? Create content partnerships. The post Make Your Website a Tool to Grow Your Business appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. There are 28.8

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Last Night a Blog Post Changed My Life

ZudePR

For most of my 18-year career as a PR consultant the blogosphere had passed me by. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). All this blog-reading has not gone unremarked. In it was a blog about reading.

Your Awesome Content Is Useless, Until…

Rock the Status Quo

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. SEO does that for you and the cost is nothing compared to the cost of creating content. Ads sell, content educates.

SEO 207

SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important.

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Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Unique, original content.

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9 productive activities for PR pros during a summer lull

PR Daily

Here’s what PR pros can do with the downtime in slower summer months. We asked a few PR and communications pros for some ideas. I work with clients on training so they’re ready to hit the ground running in September and get the best results from their Christmas marketing campaigns.”

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing.

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” DivvyHQ Content Challenges Report). LinkedIn B2B content Report ).

Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.

4 Ways Your Content Just Killed Trust & Buyer Confidence

Rock the Status Quo

My brain is teeming with ideas about how to build trust, and how it’s impacted by the content we create and the social media posts we share. We can’t build trust if the content we create is unfocused, and we sure won’t build any kind of meaningful awareness or audience.

Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. Get the Digital PR Tips newsletter every Monday.

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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Take a fresh look at your blog. Digital PR

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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. 2) Is your brand investing in the right content?

Tools 101

The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

Rock the Status Quo

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Digital PR

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Better You Blog, CHI Health. PR Campaign.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. So what’s a PR pro to do? You still have your content.

Your Awesome Content Is Useless, Until…

Rock the Status Quo

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. SEO does that for you and the cost is nothing compared to the cost of creating content. Are you creating content that specifically speaks to what they’re looking for? THAT’S the magic of integrating content marketing with SEO. So how do you sell if content is educational and not promotional?

SEO 100

Create More Content…. Without Actually Creating More

Rock the Status Quo

With my book launch coming up WAY too fast and not enough time in the day to do everything I’d like, I’m revisiting how I repurpose content. I do this to promote each new piece of content. They will also be used as images in guest blog posts. Digital PR

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency.

Leeds PR Account Manager Job Vacancy

Prohibition

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Create More Content…. Without Actually Creating More

Rock the Status Quo

I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. I do this to promote each new piece of content. They will also be used as images in guest blog posts. Digital PR