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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119
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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64
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Five Critical Trends in Digital PR You Must Act On

Norton's Notes

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. They talk to others on Twitter and in blogs. Get over it.

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Here’s Where Communicators are Hoping to Invest More Resources

PR News

,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources 297
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For She’s a Jolly Good Fellow. And So Is He

ZudePR

Zude PR , that is. A gratitude blog post if you will. She’s a great communications practitioner (particularly crisis management), a fellow grammar pedant, and like me, is always learning. Get The Latest Digital Marketing Developments By Email. So, I’ve been going more than a year now.

eBook 113
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Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

Even if we don’t handle social media for a client, it’s definitely our role to advise them on social listening and its kissing cousin, crisis management. Know the difference between mention monitoring vs. reputation management – and what each software solution can do. Never assume you know!

Software 100