Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. With over 337,000 mentions, the spot took the lead with social reaction.

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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Better You Blog, CHI Health.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for.

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. Here is an example of what I mean: Blog post: Post Election Digital Skills Shortage. Blog image: . Discover the Top 10 Digital Skills needed in #PR today.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. PR is suddenly sexy again. Anyone can create content, blog and launch a new social media page.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. Inklings Blog, InkHouse.

Think you deserve the digital PR and social media crown?

PR Daily

That buzz inspires and captivates an audience that’s more distracted than ever—yet more socially connected. Digital PR and social media are now the preeminent way to get the word out about upcoming events, product or service launches, social issues and causes—truthfully, everything—and you led the charge. You deserve recognition for your digital prowess. Best Blog. Digital PR Campaign of the Year.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social media

Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Media coverage. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Social media – thoughtful content that elicits a response.

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. Communications Corporate Responsibility Digital PR Measurement Media Relations PR News Blogger Network Social Media CSR Facebook Instagram networks resources social media Twitter

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Media coverage. Blog posts.

21 Social Media Insights, Ideas and Aha Moments for Communicators

PR News

But that’s what Adbul Muhammad, vp of digital development at rbb Public… Continued. The post 21 Social Media Insights, Ideas and Aha Moments for Communicators appeared first on PR News Blog. General crisis management data Digital PR influencers social media storytelling Video

How Small, Fast-Moving Companies Use Social Media

The Proactive Report

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms.

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!)

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

LinkedIn: The rise of B2B Social media Marketing

5W PR

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. Around 84% of business decision makers say that they’re influenced by social media when making purchasing decisions.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Blog PR tips Facebook image plagiarism PR PR agency Social Media The Fat Jew Twitter

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!)

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced.

Will India See a Rise in Digital PR?

Waxing UnLyrical

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. It is rightly said that PR and journalism are interdependent. However, I believe that the PR agencies should take this as an opportunity rather than a challenge.

A Ten-Minute Blog Post

Rock the Status Quo

The Complete Guide to Building Your Blog Audience: Content Syndication by QuickSprout I ran some interesting content syndication tests in early 2014 to see how it benefited my blog. While it boosted my reach and social sharing, it did not boost subscribers. Digital PR

Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Media coverage. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Social media – thoughtful content that elicits a response.

Social Media: Why Communicators Should Play by the Rules…or Not

PR News

After a recent afternoon of listening to social media experts, it’s clear many of us are unknowingly interacting on… Continued. The post Social Media: Why Communicators Should Play by the Rules…or Not appeared first on PR News Blog. Digital PR Social Media“I just want to get away from it all” is a popular refrain, especially around vacation time.

10 social media myths to quash

PR Daily

Though business owners and organizational execs have begun to embrace social media, many misconceptions still exist. Here are 10 common social media myths—and the truth behind them: 1. I don’t have the resources for social media.

Is outsourcing social media right for you?

Personal PR

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Read the article here (click over to): Jaffe PR Blog.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening.

eBook 249

How digital PR can turn the tide for startups

PR Daily

Digital PR can be such an aid. Implementing digital PR may be difficult, but it isn’t impossible. Your marketing and PR team should get in touch with customers to formulate case studies. Digital PR agencies can be the most powerful allies for startups.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Mapping the social graph.

What You Should be Measuring and How Digital PR can Help

TrendKite

The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. What is digital PR? Traditional PR did not fully integrate with digital marketing tactics and strategies; digital PR does.

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. It sometimes clogs up the view those little boxes social media sites provide to work with, but it’s a minor inconvenience for the broader benefit. by Frank Strong.

How PR and marketing pros can perfect social media strategies

PR Daily

identified 15 social media applications as companies to watch in 2015. If you’re familiar with five or more, you not only have your finger on the pulse of social media innovation—you’re also ready with the defibrillator. The right social media mix.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital PR Budgets.