Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

JANUARY 26, 2021

This also means sharing with others like customer service and sales who interact with customers. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Having different examples, especially depicting personality traits and brand vocabulary, would be extremely valuable.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

NOVEMBER 23, 2020

Besides what’s been suggested, other important areas to keep fine-tuning our customer service, clear and credible communication with customers, and shipping. The post Digital and Omnichannel – More Important Than Ever appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Retail 88

Retail Mobile Study Web 88

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

JANUARY 27, 2016

Customer service with an attitude of caring and respect. I think I’d start with a review of messaging on ALL digital assets, looking for consistency and clarity. I’d also take a close look at customer review platforms (Yelp, LinkedIn, GlassDoor), customer service and the overall customer experience.

Customer Service 40

Customer Service Reputation Energy SEO 40

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. The company rolled out three new chat channels to provided 24/7 support to customers.

Trends 60

Trends Media Report Technology 60

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 52

Blogging Communications Customer Service Crisis Management 52

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 48

Blogging Communications Customer Service Crisis Management 48

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. The introduction of something new and a word we hear about all the time in the creative industry.

Brand 54

Brand Branding Trends Social Media 54

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. Sometimes that means taking care of their customer service needs. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. Take a fresh look at your blog. Blogging is the #1 content marketing platform you should focus on doing well before you concern yourself about other content opportunities.

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. However, many thought leaders participate in guest blogging.

How To 83

How To LinkedIn Tools Google 83

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. It builds credibility and influence, plus it’s fantastic for generating leads.

Publicity 100

Publicity Trade Shows Google Twitter 100

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71