Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. PR is suddenly sexy again.

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

2018: The Year the Community and Conversation Influencer Model Got Real

PR News

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers. The post 2018: The Year the Community and Conversation Influencer Model Got Real appeared first on PR News Blog.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

Google 212

Digital PR: The Future of Link Building

Prezly

Over the past year we’ve developed our digital strategy and placed link building as a high priority. To achieve a high amount of links we knew that we would have to get away from generating bespoke content for partner blogs. A PR-style tactic of broadcasting our products and campaigns seemed the best way forward. Prezly has become a masterstroke in our ongoing digital PR efforts and has allowed us to achieve the scale we need to achieve our goals.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Blog Posts.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Cision Blog, Cision. Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with Inova. Ferrovial Content Strategy on Blog, Ferrovial. Davey Tree Blog, Davey Tree. Digital Product or Service Launch.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Blog Posts.

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . There are several references to Moz and PR on this blog. As PR pro, it provides two valuable benefits. Which ones would you recommend for PR pros?

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. We saw the power of digital communications and social media harnessed by imaginative minds. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog? Blogging – the physical activity of creating content – takes time. Managing your own blog takes time.

Data, Analytics and the Everyday Practice of PR

The Proactive Report

You’re a PR person, not a data scientist. Per the definition of PR your core functions are: Identify the audiences you need to reach. Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. Get the Digital PR Tips newsletter each week. The post Data, Analytics and the Everyday Practice of PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture. PRNEWS Blog.

Shared Media In 2020: Tips to Maximize a Brand’s Reach

5W PR

With hashtags standing out on media posts, playing a role in improving search engine rankings, increasing connections with a target audience, and building a community, brands can increase the reach of their shared media. Digital PR Media Relations Public Relations

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. Digital content like customer reviews, blog posts, or social updates can help tell a story about professional expertise or insights.

9 Great Ideas from Award-Winning Communicators

PR News

Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR Internal Communication Measurement Media Relations Research Social Media Staffing and Management branding collaboration leadership measurement platinum pr silos trendsetting

The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Digital PR Public Relations podcasts speaking webinars

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Become a part of their social community. Digital PR Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Inner tubers, even.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Better You Blog, CHI Health. Santa Maria Valley Blog, KPS3. Cancerwise blog, MD Anderson Cancer Center. Digital Product or Service Launch. The Flack Pack PR podcast, Washington Media Group. Community Engagement.

Proving Your Success in Public Relations

Scott Public Relations

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Successful PR campaigns involving influencer partners generate backlinks that lead more people to your website. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress.

LinkedIn: The rise of B2B Social media Marketing

5W PR

LinkedIn Groups are dedicated communities of people who are interested in a specific topic or industry. The post LinkedIn: The rise of B2B Social media Marketing appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Branding Inspiration Public Relations Social and Digital Media Social Media Agency Technology Marketing 5wpr digital marketing digital media digital pr insights marketing strategy tips trends

Innovation or stagnation: Are brands losing their individuality?

PR in High Definition

Challenger bank, Monzo, has a community forum where its users can chat to each other about Monzo products and interact with a team of Monzo employees to discuss new ideas. Blog Hollie Abbott News Social media Traditional PR brand engagement branding brands digital communications digital PR engagement Facebook Firefly communications individuality influencer marketing innovation marketing online PR PR Social Media tech PR agency

Brand 52

Leeds PR Account Manager Job Vacancy

Prohibition

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

What I Learned From Creating A Free 28 Day Email Course

Doctor Spin

For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. I’m also struggling with a manuscript for a book on digital PR and I wanted to test some of my ideas on smart professionals in my target audience. It also took me an hour to put up a landing page and to tweak some menu items and links on the blog.

Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

ZudePR

Certainly, it’s those interested in financial independence that have been drawn to it most, albeit it’s also responsible for introducing thousands of people to the community/movement, which is kinda heartening. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. PR/Business blogOn 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s

What I Learned From Creating A Free 28 Day Email Course

Doctor Spin

For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. I’m also struggling with a manuscript for a book on digital PR and I wanted to test some of my ideas on smart professionals in my target audience. It also took me an hour to put up a landing page and to tweak some menu items and links on the blog.

18 a Day: RESET Sells 3,300 Copies in 1st Six Months

ZudePR

RESET has been featured on more than 40 blogs, including Monevator and The Escape Artist. I’ve met hundreds of folk, particularly in the UK financial independence community. ” I’ve managed to segue back to the day job (I run my own PR consultancy ) since December, picking up a few contracts – beating off stiff competition:O) – from interesting clients. PR/Business blog

All the 4’s: Droopy Drawers

ZudePR

And I have a blog post itching to get out. 1 The Power of Communities. I used to work for a PR company. Anyway, harnessing the power of communities is a great way to bring your light from behind a bushel and out into the open. Since turning 40 I’ve become involved in three communities: the Glasgow running one; the Netherlee (tiny suburb of Glasgow where I live) one; and the UK/US digital PR/marketing/SEO one. Gone from analogue to digital.

Film 94

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. 4: Get Involved in Communities I’m a runner.

Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. These backlinks are important to digital PR and marketing for two primary reasons. 5 Years of Blogging Statistics, Data and Trends. * * *.

For She’s a Jolly Good Fellow. And So Is He

ZudePR

Zude PR , that is. A gratitude blog post if you will. I’ve known Inverness and Edinburgh-based Platform PR MD Jane Cumming for the best part of 20 years. There aren’t many people she doesn’t know in the Scottish PR industry. But it’s only been since I set up my own PR firm in April 2014 that I’ve come to really value having people like Jane around. And thanks, UK PR. Another PR stereotype debunked. PR/Business blog

eBook 95

The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). She is a social media, SEO, Internet marketing and blogging consultant.

SEO 96

#PRstack the Free Ebook: How to use 40+ New PR tools

ZudePR

New PR. A few years ago, like many senior PR pros, I had the digital fear. But through a combination of sheer hard work and determination, I grasped the digital nettle. New PR Online Tools. Trying and testing them in a bid to make my “new PR” life easier. There’s no doubt the PR industry has changed in the last few years. The ebook is distributed free under a Creative Commons license via the #PRstack community.

eBook 60

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable.

The Top 10 Books of 2016 (According to Zude)

ZudePR

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: Speak, write, blog, tweet, make videos — whatever.