5W PR

FEBRUARY 12, 2024

PR in digital marketing is able to tap into the pulse of the digital landscape, identifying the target audience of the brand, the platforms that the audience frequents, along relevant news websites and industry blogs. It encourages active participation and communication in the brand’s journey.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

5W PR

APRIL 10, 2022

Holidays and days celebrating pets are great ways to reach pet-loving communities. Digital PR. To ensure that a pet brand or pet store can be found online, certain PR strategies should be adopted. Writing blogs that matter to pet owners can bring quality traffic to a company’s website.

Marketing 78

Marketing Local Social Media Blogging 78

The Proactive Report

JUNE 4, 2018

Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. Get the Digital PR Tips newsletter each week. Craft messaging that resonates with different audiences. Deliver that message to the right people, in the right place, at the right time.

Analytics 127

Analytics Data Exercises Social Media 127

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. The future of social media community management is in-house.

Digital PR 45

Digital PR Trends Training Media Training 45

Sword and the Script

OCTOBER 29, 2020

Following the announcement, I had a chance to connect with SEMrush Chief Strategy Officer Eugene Levin and ask him a few questions about the transaction and what it means for the community. EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it.

SEO 66

SEO Strategy Software Digital PR 66

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ZudePR

FEBRUARY 26, 2019

RESET has been featured on more than 40 blogs, including Monevator and The Escape Artist. I’ve met hundreds of folk, particularly in the UK financial independence community. I didn’t set out to write the first book to translate the millions-strong US FIRE community to a UK context, but I have. What Happens Next?

Financial 99

Financial Meeting Community Digital PR 99

PR Conversations

NOVEMBER 22, 2023

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

5W PR

AUGUST 28, 2020

With hashtags rising in popularity, communication experts can leverage their use on social media to expand an audience’s reach on social media and differentiate a brand from key competitors. Whether it’s a blog article or a marketing video, brands should put a spin on the content to evoke the reader’s emotions.

Media 103

Media Exercises Study Social Media 103

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Event sustainability starts with a plan to outline priorities, define performance indicators, and specify what metrics are needed to measure success.

Government 69

Government Measurement Groups Corporate 69

ZudePR

NOVEMBER 4, 2016

And I have a blog post itching to get out. 1 The Power of Communities. 1 The Power of Communities. I used to work for a PR company. Anyway, harnessing the power of communities is a great way to bring your light from behind a bushel and out into the open. I turned 44 today. When I was starting out.

Training 60

Training Film Community Digital PR 60

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Rock the Status Quo

JANUARY 1, 2015

Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Learn more about building a brand ambassador program by reading this fantastic blog post by Mack Collier, author of Think Like A Rock Star : Ten Things to Remember When Creating a Brand Ambassador Program.

Brand 100

Brand Branding YouTube Social Media 100

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Strategy 52

Strategy Training Insurance Insurance 52

ZudePR

MAY 20, 2015

The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a #PRstack ebook PDF here and the chapters will all be shared as blog posts each day over the next three weeks. David Sawyer is the award-winning director and owner of Glasgow PR company Zude PR. He blogs too.

eBook 60

eBook Tools How To Case Study 60

Rock the Status Quo

MARCH 9, 2015

She’s simply fantastic – and has an authentic ability to build community that just blows my mind. Here she is, if you haven’t already met her online – head over to her blog at SpinSucks.com when you are done reading this post! What is the most hilarious PR stunt you’ve ever done?

SEO 100

SEO Web Education Digital PR 100

Solo PR Pro

APRIL 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools.

Tools 89

Tools Google LinkedIn Leadership 89

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. And I’m a much better PR to boot.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

MAY 22, 2015

Zude PR , that is. A gratitude blog post if you will. But, and such are the necessities of running a small business, I really feel like I’m contributing to the wider PR community now. Get The Latest Digital Marketing Developments By Email. So, I’ve been going more than a year now. Giving something back.

eBook 113

eBook Crisis Management Small Business Training 113

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ZudePR

NOVEMBER 8, 2019

Certainly, it’s those interested in financial independence that have been drawn to it most, albeit it’s also responsible for introducing thousands of people to the community/movement, which is kinda heartening. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. That was fun.

Financial 101

Financial Government Writing LinkedIn 101

Solo PR Pro

AUGUST 18, 2015

Fun in the sun, brain expanding educational sessions and the camaraderie of your fellow Solo PR members—all in the luxurious setting of a plush resort. Just some of the Solo PR Pro community who joined us in Florida. Solo PR PRO member, Arik Hanson, in action. What more could one have asked for?

Conference 40

Conference Community Small Business Storytelling 40

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Public Relations for Marketing Professionals, 83–96.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR News

OCTOBER 21, 2016

Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. That statement rung true to… Continued.

Communications 48

Communications Community Blogging Brand 48

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before.

Publicity 45

Publicity Insurance Insurance Healthcare 45

5W PR

DECEMBER 5, 2018

LinkedIn Groups are dedicated communities of people who are interested in a specific topic or industry. The post LinkedIn: The rise of B2B Social media Marketing appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Waxing UnLyrical

OCTOBER 2, 2012

Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. When one of my friends introduced me to this community, I thought it would be a great event to participate in, while also getting to meet new people and entrepreneurs-to-be.

Mobile 101

Mobile Pitching Twitter Social Media 101

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community.

Hotels 40

Hotels Conference Analytics Sports 40

Bianchi Biz Blog

DECEMBER 2, 2021

3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. 6) We don’t need PR, because we’re using social media to reach our customers.

Automotive 68

Automotive Technology Engineering Trade Shows 68