Remove Blogging Remove Community Remove Digital PR Remove Writing

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Write web content.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Write web content.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Write web content.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture. PRNEWS Blog.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Become a part of their social community. Digital PR

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

12 of the best online tools for PR pros

PR Daily

What digital aids do you find it impossible to live without? This article originally appeared on PR Daily in April of 2018. With so many services and platforms for researching PR opportunities, finding the right media contacts and sharing your message—not to mention keeping track of it all—figuring out where to begin can be overwhelming. Here are 12 of the most helpful tools for PR pros looking to ease their workload: Finding PR opportunities and building media lists.

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What I Learned From Creating A Free 28 Day Email Course

Doctor Spin

For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. I’m also struggling with a manuscript for a book on digital PR and I wanted to test some of my ideas on smart professionals in my target audience. ”) It took me the better part of a day to write up 20 drafts. Community Manager

Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

ZudePR

Certainly, it’s those interested in financial independence that have been drawn to it most, albeit it’s also responsible for introducing thousands of people to the community/movement, which is kinda heartening. I feel like it’s the book if I had the guts to write my own book, that I would have written this.”. It’s important to keep a praise file when you write a bestselling book. PR/Business blog

18 a Day: RESET Sells 3,300 Copies in 1st Six Months

ZudePR

RESET has been featured on more than 40 blogs, including Monevator and The Escape Artist. I’ve met hundreds of folk, particularly in the UK financial independence community. ” I’ve managed to segue back to the day job (I run my own PR consultancy ) since December, picking up a few contracts – beating off stiff competition:O) – from interesting clients. PR/Business blog

Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.

What I Learned From Creating A Free 28 Day Email Course

Doctor Spin

For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. I’m also struggling with a manuscript for a book on digital PR and I wanted to test some of my ideas on smart professionals in my target audience. It took me the better part of a day to write up 20 drafts.

All the 4’s: Droopy Drawers

ZudePR

And I have a blog post itching to get out. 1 The Power of Communities. I used to work for a PR company. Anyway, harnessing the power of communities is a great way to bring your light from behind a bushel and out into the open. Since turning 40 I’ve become involved in three communities: the Glasgow running one; the Netherlee (tiny suburb of Glasgow where I live) one; and the UK/US digital PR/marketing/SEO one. Gone from analogue to digital.

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28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. 4: Get Involved in Communities I’m a runner.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. These backlinks are important to digital PR and marketing for two primary reasons. 5 Years of Blogging Statistics, Data and Trends. * * *.

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil. I was ready to write.

The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). She is a social media, SEO, Internet marketing and blogging consultant.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: Speak, write, blog, tweet, make videos — whatever.

How to Get On in New Communications: Be Nice

ZudePR

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. And they all blog. Author of 27 Blogging from Paradise books.

18 PR standbys that will never die

PR Daily

I can't remember why exactly I asked the question on Facebook, but I did: I think it was because I'd just read a post about some PR standby (I couldn't think of the right word when I posted on Facebook) that was dead, long live the new PR thing… you know the kind of post (or news article) I mean. My community came up with some good ones. Marketers claiming PR is a tool/subset/specialization of marketing. Blog posts that declare a tactic dead.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. So what’s a PR pro to do? Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Hey, Influencer, Will You Help Me Do These 10,000 Things?

Rock the Status Quo

Has he ever left a comment on my blog? I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book. If I responded “yes,” I’d have no time to do client work, write or do other things that pay the bills and keep our home nice and warm in the winter.

How to use video in your media pitch

PR Daily

RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Writing an attractive intriguing subject line is the key to making reporters want to open your email. Write much more and your pitch becomes white noise and readers might miss the actual story. How then do you write a pitch that connects with someone you may not know, identifies a story and includes compelling visuals that don’t land you in the trash bin?

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

As regular readers of this blog know, each year Solo PR Pro works to provide a one-of-a-kind conference experience for our community – one focused on the unique needs of independent communications consultants and other small organizations (as opposed to the deep-pocketed Fortune 500 organizations or large-scale PR agencies typically discussed at other events). How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute.

12 of the best online tools for PR pros

PR Daily

With so many services and platforms for researching PR opportunities, finding the right media contacts, sharing your message—and then keeping track of it all—it can be overwhelming for public relations professionals to even know where to begin. Here are 12 of the most helpful tools for PR pros looking to ease their workload: Finding PR opportunities and building media lists. offers a full suite for PR professionals, but it also comes with a hefty price tag.

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Communication in Top Eight Digital Skills Needed

The Proactive Report

First we had the digital divide – the gap between the Internet “haves and “have-nots” While the digital divide is not fully handled, 40% of people worldwide are online now. ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. Digital etiquette.

10 essential skills for the future of PR

PR Daily

In 2012, I wrote a post titled " 10 skills the PR pro of 2022 must have." Here's a new list of skills for the PR pro of the future (with notes about what's been updated and deleted from that initial list in 2012). Though the ability to write social media ads on networks like Facebook, Twitter and Instagram hasn't changed, the skill set to manage complete campaigns on these platforms has evolved. A deep understanding of traditional, digital and business analytics.

6 tactics for optimizing your content outreach

PR Daily

The goal for digital marketing professionals is to find the next content piece that will “break the Internet.”. Additionally, it will give your designers and developers the opportunity to showcase their work within their online communities. An active blog. Do this by sending out a quick email explaining the piece you plan to write and why they were selected to be a part of it. is an outreach strategist working with the digital PR team at.

Communicators reflect on Twitter’s 10th anniversary

PR Daily

For many marketers, PR pros and journalists, Twitter is an invaluable asset. Here’s a sampling of reflections from communicators, along with a few takeaways for PR pros: Jill Stewart, professional lecturer at DePaul University’s College of Communication ( @jillostewart ): When I joined, I knew I wanted to keep up with social media as a fast-growing platform. That’s a fundamental tenet of PR, and Twitter is a great way to do that. It’s also improved my writing skills.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing.

PRoust Questionnaire: Helen Reynolds

PR Conversations

What are your most striking characteristics as a PR practitioner? Unlike the stereotype of the PR practitioner — as the champers-quaffing, designer-body-con-dress-wearing, VIP – I’m more of a whisky down the pub, earnest, and not very trendy type. What is your principal fault as a PR practitioner? What is your favourite occupation in PR? Why do you work in PR? What is your idea of PR nirvana? What do you regard as the lowest depth of misery in PR?

Local 51

PR pros predict which industry trends will matter most in 2019

PR Daily

With every new year it’s important for PR professionals to reflect on the prior 12 months’ successes and failures—and to prepare for what the coming year might bring. There were many surprises, breaking news, news-breaking tweets—business was never usual for us in PR,” said Julia Sahin, senior account supervisor at Edelman. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. design, writing, etc…).