Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Try partnering with non-competitive businesses in your local area to share resources.

Resources 76

Resources Creativity Publicity Local 76

Cision

MARCH 29, 2016

One of my clients at the time was a top tier Olympic Games sponsor and despite the uncertainties being played out on the international stage, the sponsorship program plan in China went off without a hitch. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Newspapers Retail Sports 120

Stern + Associates

FEBRUARY 1, 2024

What decisions should we be making for the betterment of our local communities, but globally overall? We can give people agency.

Technology 111

Technology Policies Government Community 111

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization. Her organization works in international relief. He is author of the Mr. Media Training Blog and two books: The Media Training Bible and 101 Ways to Open a Speech.

Media Training 120

Media Training Media Training Interviews 120

Stephen Waddington

OCTOBER 21, 2017

The CIPR is seeking submissions for a new book to be published in 2018 to celebrate its 70th anniversary. The purpose of the book is to tell the story of the CIPR, and showcase excellence in modern public relations practice. Is a lack of investment in local media damaging society? It’s starting to reflect real life.

Guidelines 68

Guidelines Local Twitter Community 68

Cision

SEPTEMBER 1, 2015

They’re too focused on internal structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization. Her organization works in international relief. He is author of the Mr. Media Training Blog and two books: The Media Training Bible and 101 Ways to Open a Speech.

Media Training 120

Media Training Media Training Small Business 120

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Gini Dietrich. ginidietrich. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information.

Communications 88

Communications Case Study Conference Resources 88

Stephen Waddington

AUGUST 29, 2019

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog. Real stuff affecting people’s lives.

Meeting 96

Meeting Training Ethics Government 96

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Practical Law Construction

DECEMBER 1, 2021

FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome lead in galvanising the industry to take action to reduce carbon emissions and tackle the climate crisis. The Climate Change Charter in a nutshell. Updates to sub-clause 4.18

Construction 52

Construction Engineering Community Resources 52

Stuart Bruce

MARCH 18, 2015

I detailed my experience here and was delighted that my blog post encouraged several other CIPR members to record their CPD points as well. Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Eva Maclaine, chair of CIPR International. A book on using Instragram video?

Training 60

Training Ethics Course Analytics 60

Communications Conversations

SEPTEMBER 1, 2016

Do we really work hard to develop our internal talent on a daily basis? Another 23% relied on blogs, books or online resources. So, folks are left to turn to friends, colleagues, blogs and their own devices. That way, our internal experts would create more internal experts by sharing the knowledge they’ve gleaned.

Company 60

Company Case Study Internal International 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. It may seem surprising to go from an intern program in the early 80s with a vocational certificate out of high school, to Director of Business Technology and Intelligence.

Community 115

Community Software Education Web 115

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Consider panels, webinars, guest-teaching at local schools and more. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

NOVEMBER 6, 2018

How to Generate Media Referenceable B2B Customers with a Blog. Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

SEPTEMBER 18, 2018

I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. At the same time, you don’t want to be perceived as the ‘know it all’, so it’s finding the happy middle ground where you can make the biggest impact with coaching your internal client and how and when to present to media.

Media Relations 68

Media Relations Media Insurance Insurance 68

Scott Public Relations

APRIL 2, 2020

When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. We took a picture and it was featured prominently in our holiday letter than year.

Insurance 71

Insurance Insurance Healthcare Technology 71

Sword and the Script

SEPTEMBER 24, 2019

Clients are now able to seek out and manage agency relationships with specialists who fill in the skill gaps that might be present on their own internal teams. In the past, the execution of these tasks was often contracted out to partners, which included local and national agencies. Thanks, Chris, for taking some time to do this!

Agency 63

Agency Software Enterprise Marketing 63

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Finally, three months later, we got the interview on the books.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). She always improves my work. That’s thanks to you.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. Dreamforce.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Shonali’s PR Virtuosos, blogs, etc.). Books are one thing. A5: It was when I worked remotely for a publishing company. shonali deserves heaps of praise, specifically. measurepr #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR Conversations

JUNE 20, 2015

Five long years, and after nearly 600 PR Conversation posts , we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. PR Axis – features posts and case studies relating to planning, practice and evaluation.

Case Study 40

Case Study Study Ethics Social Media 40

OnePitch

JUNE 16, 2022

Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design. Want more blogs like this?

Pitching 63

Pitching Consumer How To Meeting 63

David PR Group

JUNE 27, 2014

Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. To its credit, Uber did start a Miami page on its blog site.

Technology 40

Technology Local Crisis Management Crisis Communications 40

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? I was reminded of this while reading Got Scoop?

Media Relations 40

Media Relations Media Journalism Print 40

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. 8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. 9: Read Books. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

NOVEMBER 11, 2015

I’m also learning through active participation both as a participant and as a presenter in programs offered by the Public Relations Society of America and its many local chapters, the Publicity Club of New England , the American Marketing Association , and on and on. Books are a wonderful resource for what happened in the past.

Nonprofit 40

Nonprofit Banking Ethics Course 40

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. In turn, I produced a scan of the the book chapter, which I make available here as a pdf.

Publicity 40

Publicity How To Newspapers Radio 40

Scott Public Relations

SEPTEMBER 26, 2018

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

PR 20/20

SEPTEMBER 19, 2017

serve up a localized CTA for those in your city). Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Blog : A company blog is a mission-critical element of any effective content strategy. Across the globe, 346 million people read blogs.

Marketing 40

Marketing Tools Data Report 40

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Interestingly, the only performance I found with an advertised Twitter hashtag in the print program book was the UK’s James and Jamesy #HighTea show. Others are less obvious. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. Comment on their blog posts.

How To 64

How To Twitter Facebook Writing 64