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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Get smart and strategic, so you still meet your goals. The more you know about your customers, clients, employees, and competitors, the better your planning will be. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Where are they on social?

Trends 182
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How to Get Quality Leads on Your Blog

Cision

Blogging can (and should) do more than just update readers on the latest news and events of the day. When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need. How to Collect Quality Leads for Your Blog.

Blogging 168
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How To Get Media Coverage When You Have No News

ImPRessions - Crenshaw Communications

But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

How To 334
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes.

Tools 71
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes.

Tools 71
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SaaS Link Building: Tips and Examples

Buzzstream

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133
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Seizing the Moment: The Power and Pitfalls of Newsjacking

Burrelles Fresh Ideas

Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending news subjects to garner attention and visibility for your brand. As PR consultant Michelle Garrett told us: “If you want to leverage newsjacking, use care. Next, ask yourself if it’s a fit.

Ethics 101