Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. So, all things considered, DA is a pretty good measure of quality, in my experience. 2) Backlinks are third-party validation. Digiday : 79.

Google 138

Google Banking Engineering Web 138

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Contently - Strategy

JANUARY 26, 2023

This example from Citigroup’s chief innovation officer and head of Citi Ventures, Vanessa Colella, positions her as a thought leader in how banks can stay competitive against big tech companies. Will they be writing their own articles, for example, or will you need a freelance team? Measure your results. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. At the time of this writing, Class A common stock in Berkshire Hathaway is trading at $227,720 per share.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 198

Writing Communications Marketing B2B 198

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. People were shocked then.

Employee 88

Employee Real Estate Video Internal 88

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? Learn to write well. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JULY 11, 2016

Why: “There’s just no excuse these days for recording the number of impressions (potential eyeballs) and positioning them as a PR measurement win,” says Aly Saxe as she discusses why “real metrics guide our way to better results” with CEO and founder of LeadMD, Justin Gray. Why Content Strategy Needs Digital PR.

Report 40

Report Banking Measurement Digital PR 40

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

DECEMBER 7, 2015

Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Critical Mention

MARCH 27, 2019

In short, getting good at writing email subject lines is essential to successful niche marketing. Real-time social media monitoring is essential in measuring your content strategy. Prizes don’t have to break the bank. It is almost always going to be necessary to experiment with the messaging to get the best response.

Strategy 61

Strategy Marketing SEO Social Media 61

Mindful Marketing

JANUARY 25, 2020

So, the investigation turned to Farook’s locked iPhone: “Agents wanted Apple to write a new operating system that would bypass the 10-attempt limit on the security code and other security measures.

Privacy 71

Privacy Banking Government Engineering 71

Waxing UnLyrical

JUNE 27, 2016

” That’s just one tip from Brandi Boatner , digital experience manager for IBM, in this write-up by Mark Renfree for PRNews. PR Crossroads: Four Ways to Navigate Measurement in the Future. Why: “Make sure you research what the other department’s role is in the project and some of their challenges and opportunities.”

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Why: “The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

OCTOBER 31, 2016

Even when I’m working with a reporter, I have to think about each person they are communicating with through their writing. I am a big believer in the importance of measurement. I’ve taken lots of notes and lessons for how to approach strategy and measure success from the Virtuoso Course to apply into my work. Who inspires you?

Course 40

Course Measurement LinkedIn Banking 40

Waxing UnLyrical

OCTOBER 1, 2016

We were heading into AMEC Measurement Month (September), and I was ruminating on measuring what really matters. Tons happened while I was there – maybe some day I’ll write a book about it! A funny thing happened on the way to Labor Day. Well, the last time we published a post on WUL, Labor Day was around the corner.

Banking 40

Banking Measurement Course Community 40

Norton's Notes

JULY 29, 2015

Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. Twitter’s approach to open data also makes measurement easy. One of my career defining roles was writing the social media strategy for a prominent central bank.

Interviews 28

Interviews SEO Banking Radio 28

Mark My Words

MARCH 15, 2022

Further measures may stop foreign ships docking. The economy ministry said: “These measures are a logical response to those imposed on Russia”, adding that curbs on countries that have “committed unfriendly actions” were “aimed at ensuring uninterrupted functioning of key sectors of the economy”. Diesel averaged 167.4p – up 5.1p.

Energy 12

Energy Banking Agriculture Chemicals 12

Karen Freberg

JUNE 6, 2017

Does it matter how many hours you spend creating content for your YouTube channel or write blog posts? These components in the cake have to be measured to – again, tapping into metrics here again. In addition, as Gary said in his post, a personal brand is not the only thing you can bank on.

Social Media 40

Social Media Brand Branding Media 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. What we’re seeing is a move from name-brand celebrities to lesser-known figures who can offer authentic engagement without breaking the bank. Today, everything is measurable and measured.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Journalist activity scores.

Software 93

Software Banking Technology Data 93

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. Some articles I’ve read cite 11 acquisitions in its recent history.

Technology 12

Technology Software Company Marketing 12

Stephen Waddington

AUGUST 19, 2019

The only way to be a better writer is to read and write more. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. Align yourself to that outcome and measure yourself against that metric. It’s a tough change to make but every review makes your work better. The issue of pay is more nuanced.

Comparison 102

Comparison Privacy Employee Construction 102

Cision

SEPTEMBER 15, 2015

It’s too bad that there isn’t a test to filter out robotic writing from writing that draws us in. If you are doing a “ drip campaign ,” for example, the writing should be accessible and sufficiently interesting that the recipient welcomes the next email or social message. Avoid Twitter DMs.

Course 120

Course Twitter Examples Study 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Money affects everyone.

Financial 111

Financial Industry Report Insurance 111

Stephen Waddington

MARCH 15, 2021

For all of these things be able to demonstrate the value that you added so that when it comes to applying for internships or writing to companies that you’d like to do some work experience for, you’ll have some practical PR know-how and successes that you can point at. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

Ethical Voices

JANUARY 22, 2024

Stephen Covey and the seven Habits of Highly Effective People write about the emotional bank account. You have to live your life with integrity, you have to be consistent in what you do, and so subscribe to some measure of ethical behavior, but also create a consistency in your routines that help feed and build that.

Ethics 78

Ethics How To Training Employee 78

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

APRIL 11, 2016

Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. And the others listen to and trust that person’s opinion,” writes Sally Falkow. ” 3. 4 Ways to Build a Community With Influencers.

Marketing 40

Marketing Guidelines Community Banking 40

Waxing UnLyrical

DECEMBER 9, 2010

A good video camera is definitely important, but don’t break the bank for one. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Invest in an HD video camera.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

APRIL 1, 2016

Gini Dietrich has been writing a lot about influencer marketing recently , and she should know a thing or 37 about the subject, as she has a pretty significant level of influence in her space. And how to set smart metrics for your influencer marketing programs (you know me, it’s not a course until you’re measuring properly).

Marketing 40

Marketing Course Banking Training 40

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. If you’re thinking, forget Intrado, who is West? What do they do?

Marketing 64

Marketing Pitching Corporate Tools 64