PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. When it comes to headline writing, there is no room for long, complicated words, nor is there room for bland, uninspiring language.

Writing 97

Writing Education Tools Resources 97

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 5: Write the business case. Business case writing best practices.

How To 396

How To Measurement Data Writing 396

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? The quality of writing and visuals is very subjective. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. So how do you know if your efforts are working?

Measurement 154

Measurement How To Guidelines Analytics 154

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The objectives should be clear as well as measurable. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Creating a high-profile PR plan can be daunting if you haven’t done it before. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

The Resolution Blog

NOVEMBER 4, 2021

We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. I know right?! Hopefully, you’ll find it useful. But for […].

Google 296

Google Data Brand Branding 296

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. This means that pitching must start with the right data and end with measurement. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Mark My Words

MARCH 13, 2020

Money, hard times and political wrangling are good news for the media (traditional and social) For several years vast teams have been writing algorithms and toxic headlines to ensure that everyone is as outraged as possible and as often as possible whilst mindsets, whatever they might be at any time, are reinforced.

Measurement 78

Measurement Healthcare Leadership Travel 78

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman.

Media 370

Media Advertising Advertising Corporate 370

Stephen Waddington

APRIL 3, 2019

Writing and editing are the most common task for 73% of junior roles and 50% of senior roles. Writing is an important and often underappreciated skill in business. We’re taught to write at school and are educated to a basic level of proficiency. The CIPR data shows that if you can write well you’ll likely have a job for life.

Writing 84

Writing Survey Government Media Relations 84

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. So, marketing winds up writing content without talking to a customer ! Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

Leadership 125

Leadership B2B Study Survey 125

Axia PR

OCTOBER 5, 2017

One of the top questions in public relations is, “How do I measure PR?” You can easily measure PR when you have a strong plan in place before your campaign begins. Researching what you want to accomplish and writing it down into a public relations plan allows you to see if you’ve met your PR goals.

Measurement 73

Measurement Publicity How To Writing 73

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 88

Financial Measurement Communications Agriculture 88

Solo PR Pro

DECEMBER 1, 2020

These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. And don’t forget to secure your client’s confirmation with the details in writing! Put your genius on paper — write the plan.

Writing 65

Writing Analysis Meeting eBook 65

The Resolution Blog

DECEMBER 13, 2017

Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Steph knows her stuff and more what’s more, she writes in a language we all understand. Not only that you can generate amazing visual charts for presentations too — another bonus with the C-Suite. Thank you Steph!

Measurement 120

Measurement Data Analytics Tools 120

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). When judging awards now, I can often sense whether or not the individual writing the submission is a knowledgeable practitioner or a novice tasked with throwing something together before the deadline.

Publicity 165

Publicity Case Study Ethics Study 165

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 60

Writing Blogging Content Marketing Web 60

ISEBOX

SEPTEMBER 20, 2016

You write your press release. You are super excited to measure the results – but alas, they are dismal. The key is to write your press release for the people you want to cover your story. Writing content for your Persona becomes much easier when you have this information set and at your finger tips.

Writing 70

Writing Measurement Report Blogging 70

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage.

Media 397

Media Pinterest Measurement Trends 397

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Wadds Inc.

MARCH 29, 2024

She explores how robust measurement and evaluation can help this function prove its value to the bottom line. Miller has a clear and direct writing style that befits her practical approach. She positions internal communications as essential to a company’s long-term success. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. What are you going to measure? The post How to Write an Agency Brief appeared first on Action PR.

Writing 40

Writing Agency How To Examples 40

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? And, assuming your circulate the brief to internal decision-makers for input, a written PR brief means everyone on your side of the table is aligned with the goals and PR measurement metrics. There is no one way to write a PR brief, but here are 9 elements that fit most situations.

Writing 100

Writing How To Measurement Advertising 100

Katie Paine's Measurement Blog

FEBRUARY 22, 2016

Thinking of commissioning trust measurement or research? Write down the specific goals and/or objectives for your program. Review the IPR White Paper, “Guidelines for Measuring Trust.” Define the timeline for the trust measurement effort. The post A Trust Measurement Checklist appeared first on Paine Publishing.

Measurement 40

Measurement Guidelines Data Writing 40