Stop reading so much about writing—and start writing

PR Daily

Sure, a book can spark ideas and inspiration, but your writing won’t actually improve until you start putting words on the page. How many books on writing do you own? How much time do you spend reading about writing? Now, here’s the most important question: How much time do you spend writing every day? Often, people who say they care about writing read many writing books—and then spend little or no time putting words on the page.

How COVID-19 is reshaping the art—and science—of business writing

PR Daily

A solid majority — 60% — measure the impact of language. Email marketers measure — and test — everything from the subject line to the body copy. The post How COVID-19 is reshaping the art—and science—of business writing appeared first on PR Daily.

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5 common grammatical errors in modern writing

PR Daily

FREE GUIDE: 10 ways to improve your writing today ]. This sort of thing is ubiquitous these days: Planning your podcast and measuring its effectiveness is essential for success. Note that in this example we have two distinct subjects: (1) planning your podcast and (2) measuring its effectiveness. For clarity: Planning your podcast and measuring its effectiveness are essential for success. Writing & Editing

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO. The post How to measure the impact of communications during COVID-19 appeared first on PR Daily.

8 metrics to measure the success of a guest post

PR Daily

Here’s what you should measure. The post 8 metrics to measure the success of a guest post appeared first on PR Daily. External Communications Measurement Social Media Websites Writing & EditingYou know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Guest-contributed content brings tangible value to your content strategy.

PR Measurement: How is Communications Proving Value?

Sword and the Script

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. On one hand, 86% of respondents measure at least “sometimes” and almost half (48%) measure “often” or “always.” One challenge with measurement is that everything doesn’t fit in a box.

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. The key to the art of measuring reputation is knowing your audience—ideally, every single member of your audience. Precisely measuring the opinions held by each individual customer is an intoxicating, futuristic dream for marketing scientists. Tracking: Measurement over time with a focus on trends.

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

Why and how to add POP to your writing

PR Daily

This is the overarching reason you’re writing. FREE GUIDE: 10 ways to improve your writing today ]. For Brighter Writer, it’s about sharing decades’ worth of gathered writing and editing guidance with our websites’ readers. In Powell’s case, it would be discussing the challenges inherent in a particular recipe, or perhaps her day’s efforts to transform several blocks of measurements and instructions into delightful dishes (or culinary calamities).

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals? M – Measurable : It’s impossible to determine progress if you have no way of measuring it.

4 Things to Measure in Your PR

Cision

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. But that’s okay: measure press releases to tell you which topics have received the most attention. Want more accurate PR measurement? Best Practices Featured measurement press releases

Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. When a public relations firm signs a new account, excitement is in the air.

Just Write

Waxing UnLyrical

I’d met Kami the previous year, at IPR ‘s annual measurement summit (coincidentally, the first time and same place I also met Shel Israel , because Katie Paine insisted I needed to know both of them). These metaphorical Amazons of the PR, social media and measurement universe thought I was good enough to sit among them … and had no problem proclaiming that to the world. Just write. To just write. And just write. So just write.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories. 3 Ways to Measure the Results of a Business Storytelling Project.

The Most Important PR Measurement Tool You’re Not Using

Cision

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Google Tag Manager is pretty sophisticated and I won’t do it justice in one article, but I want to give a high-level understanding of what Tag Manager is and what it can do to make your PR measurement better. Using out-of-date measurement techniques?

The 4 Measurement Trends PR Pros Should Watch

Cision

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Measurement focused on outputs instead of outcomes, or efforts simply went unmeasured. So what are four of the biggest PR measurement trends? Best Practices Featured measurement

We Should Measure Content Marketing by Relationships

Sword and the Script

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing. The paper criticizes four other typical measures: unique visitors, Facebook likes, social media share sand conversion rates. by Frank Strong.

Measurement and Analytics a Hot PR Skill

The Proactive Report

While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” ” 2018 is the year you need to learn how to measure the value of your work and how ti contributes to the business objectives. Social Media Case Studies analytics measurement Online PR skills

How to Write Press Release Headlines That People Actually Read

B2B PR Sense

If only all press release headlines incorporated that measure of clarity, but without the negative press attention. Active voice writing is much more powerful and makes you sound like a leader. It may sound self-evident, but you want to write a headline in a way that you find interesting to read. Remember that although you are writing for people, you're also writing for search engines. Check out our guide: How to Write Press Releases That Don't Suck.

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. The next question Shonali asked noted that to measure PR effectively, PR pros are instructed to tie measurement to business goals; she wanted to know if this was easier or more difficult for financial PR or investor relations. Guest Post by Jen Zingsheim Phillips.

No more inflated numbers. Make 2018 the year your PR measurement got real

The Resolution Blog

Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Steph knows her stuff and more what’s more, she writes in a language we all understand. Make 2018 the year your PR measurement got real was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story. pr-measurement marketing pr measure-pr public-relations

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. Social Media Measurement: A Step-By-Step Approach. Made to measure: why PR campaigns need measurement and evaluation. Analytics: the Sideways Approach to Measuring PR.

How to Measure the Quality of Your Content

The Proactive Report

Can you measure the quality of your content? The quality of writing and visuals is very subjective. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Content Marketing Digital PR analytics content google measurement Online PRA while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors.

Let’s Measure in units of trust

Mark My Words

Money, hard times and political wrangling are good news for the media (traditional and social) For several years vast teams have been writing algorithms and toxic headlines to ensure that everyone is as outraged as possible and as often as possible whilst mindsets, whatever they might be at any time, are reinforced.

How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. The objectives should be clear as well as measurable. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before. But a sound, carefully conceived program is a road map to success.

Announcing: Simple Yet Smart PR Measurement (ebook)

Waxing UnLyrical

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. So now everyone can stop asking me when I’m going to write a book! And measurement. So much so that I keep a measuring tape in my handbag. And since many of my FAQs are on measurement, I finally (!) Go forth and measure!

eBook 68

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

MEASURED THOUGHTS. Hill + Knowlton Strategies’ senior research director, Blaine Mackie, published a guide on measurement in a crisis, which focused on finding a longer-term approach to reputation management and redefining success. Here’s a visual funnel you can use as a guide to adjust your measurement strategies: Image courtesy of Hill + Knowlton Strategies.

4 ways to write better listicles

PR Daily

Here are four tips for writing more robust listicles: 1. If you write a how-to article or a collection of tips, lists make sense. Download this free white paper to discover 10 ways you can improve your writing today. Once you've identified why you're writing a listicle, don't borrow someone else's. Click-through rates, open rates and traffic are great metrics to measure your subject lines' effectiveness, but what about content?

How to measure public relations

Axia PR

One of the top questions in public relations is, “How do I measure PR?” You can easily measure PR when you have a strong plan in place before your campaign begins. Researching what you want to accomplish and writing it down into a public relations plan allows you to see if you’ve met your PR goals. The content of your PR plan will vary depending on your organization's goals. We’ve outlined exactly what kind of objectives you can work toward using the power of PR.

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? While that’s neat, your friends thinking what you write is awesome is relatively meaningless in the big scheme of things.

3 Ways to Measure Employee Communication

Waxing UnLyrical

There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally. Measure your intranet metrics.

4 tips for writing compelling press releases

PR Daily

Some companies still use them to measure the value of the PR program: how many go out, how many outlets pick them up and how many impressions they get. If the answer is yes, the challenge for communications executives is how to write compelling messages that succinctly tell a brand’s story. If it’s a bit humdrum or not applicable to a large number of people, write a guest post or social media update instead.

11 easy ways to write more clearly

PR Daily

If you''re like me, you probably write posts or press releases, and then proofread them and wonder what in the world you were thinking when you wrote them. For PR copy, this has a few facets: What, where and why you are writing all influence how you''ll structure your copy. In "10 Rules of Writing," Elmore Leonard expresses strong feelings about style: Rule 3: Never use a verb other than "said" to carry dialogue. Write your copy for seventh-grade readers.

Keys to writing the best headline ever

PR Daily

Griner’s topic, “How to Write Content Without Selling Your Soul,” was a bit misleading, but not in a bad way. We all suck at writing headlines. Most importantly, Griner asked, “Would I click on the headline if I didn’t write it?”. Always question, experiment, and measure.” Shoulder pads. Hot coffee. Time on my hands.

A Trust Measurement Checklist

Katie Paine's Measurement Blog

Thinking of commissioning trust measurement or research? Write down the specific goals and/or objectives for your program. Review the IPR White Paper, “Guidelines for Measuring Trust.” Define the timeline for the trust measurement effort. The post A Trust Measurement Checklist appeared first on Paine Publishing. Checklists The Measurement AdvisorMake sure you work through the following checklist and have the requisite data on hand.

LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact

Cision

Cision’s CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp to help communicators better measure the impact of their earned media efforts with the Cision Communications Cloud™: Communications and marketing professionals will now be able to identify the audiences that are digesting earned media, allowing them to analyze key audience insights such as consumer or business attributes, as well as key behavioral, sentiment, and intent data.

The Secret to Writing Memorable Key Messages

Action PR

Key messages are so, er, key, we – like many other PR agencies – measure the success of our clients’ coverage in terms of how many key messages are included. The secret to writing key messages is to make them memorable, relevant and meaningful. A good key message should slip effortlessly into conversation and copy writing. The post The Secret to Writing Memorable Key Messages appeared first on Action PR. The backbone of any PR campaign is formed of key messages.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. Provide journalists with the material they’d need to write and publish such a story.