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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. What is an “employees first” approach to internal communications? We use an employee-led approach to internal comms at Delta. We don’t feel like we’re quite there yet.

Employee 127
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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. Not every unflattering video is a deepfake, and not every errant social post is a hack. Get internal buy-in. Set priorities.

Trends 203
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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently. Start small .

Media 323
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What Dan Farkas Taught Us About Video Marketing

Solo PR Pro

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. You do not have to start from ground zero when developing a video strategy. If you are new to developing a video content program, you may be anxious about where to start. This may include internal teams, and subcontractors.

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Amazon’s New PR War Isn’t Working

ImPRessions - Crenshaw Communications

Amazon has tweeted childish insults about Senators Bernie Sanders and Elizabeth Warren, who chairs two banking and finance subcommittees. Last March Amazon fired a New York warehouse worker who organized a walkout over safety issues and even leaked an internal email describing the employee as ”not smart or articulate.”

Retail 310
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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. 2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. Livestream goes mainstream.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. She told her story in a video.