Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. .

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. One way to do that is to look at press releases and compare them to news articles that follow the releases to get a sense of the difference. .

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person.

Product Launch 296

Product Launch Training Interviews Software 296

Maxim Behar

MAY 13, 2024

for "internal pressure within the media itself," 66.2% for "external pressure," and 25% "neither internal nor external pressure, my colleague is censoring themself." Maxim: But 66% of our colleagues working in established media say there's internal pressure. Watch the full interview here. There's 69.6%

Social Media 64

Social Media Newspapers Television Radio 64

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

We urge our clients to differentiate between deliverables (earned media coverage, bylined articles, speaking opportunities secures) and outcomes (sales growth, perception changes). Does the startup have internal support for the PR agency? Does the startup have internal support for the PR agency? Is the founder engaging?

Agency 149

Agency Internal International Course 149

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website).

Strategy 96

Strategy Publicity Media Video 96

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

Solo PR Pro

AUGUST 1, 2023

This article dives into how to budget for compensation, reviews the different types of compensation, and shows you how to build your compensation plan. Take the time to thoroughly review applications, conduct interviews, and check references. The Ascent – The Complete Guide to Small Business Compensation.

Employee 87

Employee Small Business Resources Insurance 87

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

For example, a clear CTA can be: Setting up an interview with a client. Sharing a byline article for consideration. Taking the time for due diligence to ensure you’re targeting the right editor will go a long way in making you a go-to source for media inquiries and drumming up stellar media interest for internal or external clients.

Pitching 193

Pitching Writing Media Advertising 193

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. That works both ways. Any pet peeves with PR people?

Transportation 100

Transportation Meeting Newspapers Media 100

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? So why ask your PR team to guarantee media results? Neither can a communications counselor.

Communications 99

Communications Comparison Exercises Interviews 99

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Here are 10 easy ways to maximize new press using your own internal resources: 1. Here are 10 easy ways to maximize new press using your own internal resources: 1. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Contently - Strategy

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Add internal content links and remove or update old content. This creates SEO-optimized content.

SEO 52

SEO How To Engineering Mobile 52

Melissa Agnes

MARCH 7, 2016

A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. Depending on your organization, your internal stakeholders can be anyone from your employees, to your volunteers, candidates, and so on. The importance of internal crisis communications.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Read their articles.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Cision

AUGUST 26, 2016

Department of Agriculture, the National Academy of Sciences, the National Research Council, Rodale Press, Winrock International, Profiles magazine, and The World and I magazine. It is, of course, nice to get a response with positive comments on an article I’ve written. Second, feedback.

Pitching 120

Pitching Agriculture Report Energy 120

Karen Freberg

OCTOBER 17, 2021

However, after reading this latest article that came out from Public Relations Review , I feel I had to say something. This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. This is what I found fascinating.

Study 111

Study Journalism Interviews Conference 111

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

JULY 30, 2020

But give yourself a leg up: Soak up all the articles and books you can find that will make you a better student and a better global citizen. If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Splice up the content for social media.

Brand 195

Brand Branding Local Interviews 195

PRSay

DECEMBER 7, 2017

This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Chapter 3 Don’t Overlook Your Office Neighbors: Why You Need to Focus on Building Internal Relationships. The study was supported through two grants from the Arthur W.

Ethics 114

Ethics Journalism Conference Study 114

NewsWhip

JUNE 17, 2021

articles written and 2.23M engagements in just one week. . When Osaka first announced she would not be doing interviews at the French Open, 489 articles were published with only 31.2k articles written and almost 500k engagements. articles written and almost 500k engagements. engagements on the article. .

Sports 88

Sports Interviews System Conference 88

ImPRessions - Crenshaw Communications

JUNE 13, 2017

With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. Is the article factually inaccurate?

Media Training 249

Media Training Policies Agency Interviews 249

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” LoveIsland Matt Hancock memes that are circulating are literally making my night! ????

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Interviews. If so, do titles suffice, or should they include a summary or an outline of what the article will cover? Guidelines for Submitting. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Internal Resources.

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

SEPTEMBER 18, 2018

I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in. 3) How about the flip side: What are some of the advantages?

Media Relations 69

Media Relations Media Insurance Insurance 69

Ethical Voices

APRIL 22, 2024

We’re seeing that play out in real time, there wasn’t trust from the three other news articles that were showing the rest of the story, with accurate facts, versus this one reporter who had done very emotionally charged writing with inaccuracies who didn’t have the desire to be unbiased, balanced, or factual in her reporting.

Report 90

Report How To Ethics Nonprofit 90

Bianchi Biz Blog

APRIL 17, 2023

They expect our articles to dive deep into the technical details and the development process. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. and tell their development story is always fun. What elements or characteristics do you look for in a story, and why?

Engineering 78

Engineering Automotive Agriculture Media 78

PRSay

MAY 28, 2021

She received PRSA’s highest individual honor, the Gold Anvil Award, at the PRSA 2016 International Conference in Indianapolis. Doing the same for others is what I try to do through LinkedIn, articles, textbooks and during conferences. Public relations has been my career path for as long as I can remember.

Education 78

Education Conference Journalism LinkedIn 78

Sword and the Script

JANUARY 5, 2021

Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews. You are charged when and if you are mentioned in an article that was facilitated through their platform. 5) Articles, blog posts and content picks.

Pitching 151

Pitching YouTube Community Company 151

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. I can’t tell you how much I loved that article–for a couple reasons. People want to learn more about their communities! We took submissions.

Newspapers 78

Newspapers Blogging Groups Print 78

Sword and the Script

NOVEMBER 12, 2016

As always, below are three article I’ve vetted on the topic that I believe are deserving of your perusal. Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” A buyer persona needs to be based on what you learn in interviews with buyers. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. A brand’s best PR move is to back up its claims with actions.

Tools 170

Tools Government Crisis Public Affairs 170

Deirdre Breakenridge

FEBRUARY 26, 2018

By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand. They might be those who share your content consistently, comment on articles you produce, engage with you on the social networks, or write handwritten letters to your executive team. You show that you care.

Brand 256

Brand Branding Social Media Employee 256