Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Articles and reports can be swapped for personalized virtual experiences and views and clicks will be replaced with memorable interactions.”. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 104

Interviews Publicity Technology Social Media 104

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. .

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. One way to do that is to look at press releases and compare them to news articles that follow the releases to get a sense of the difference. .

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

Mark My Words

JUNE 28, 2022

PR experts said she could now follow the example of the former White House intern who had an affair with Bill Clinton and has rehabilitated her image. Giuffre could even do an interview with Oprah Winfrey like Prince Harry and Meghan Markle – a potential nightmare for Andrew.

Interviews 60

Interviews Exercises Reputation Education 60

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

We urge our clients to differentiate between deliverables (earned media coverage, bylined articles, speaking opportunities secures) and outcomes (sales growth, perception changes). Does the startup have internal support for the PR agency? Does the startup have internal support for the PR agency? Is the founder engaging?

Agency 149

Agency Internal International Course 149

Maxim Behar

MAY 13, 2024

for "internal pressure within the media itself," 66.2% for "external pressure," and 25% "neither internal nor external pressure, my colleague is censoring themself." Maxim: But 66% of our colleagues working in established media say there's internal pressure. Watch the full interview here. There's 69.6%

Social Media 64

Social Media Newspapers Television Radio 64

Melissa Agnes

MARCH 7, 2016

A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. Depending on your organization, your internal stakeholders can be anyone from your employees, to your volunteers, candidates, and so on. The importance of internal crisis communications.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

Bianchi Biz Blog

JUNE 13, 2024

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists. Anticipate further questions a reporter might ask.

Automotive 52

Automotive Media Interviews Pitching 52

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

While its downloads have risen again due to international expansion, it’s now looking like Clubhouse was the victim of its own PR – too much, too soon. Company emails uncovered in an extensive Wall Street Journal article suggested that CEO Bobby Kotick was aware of many incidents. Badly played.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

For example, a clear CTA can be: Setting up an interview with a client. Sharing a byline article for consideration. Taking the time for due diligence to ensure you’re targeting the right editor will go a long way in making you a go-to source for media inquiries and drumming up stellar media interest for internal or external clients.

Pitching 193

Pitching Writing Media Advertising 193

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website).

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. Domain authority is an important factor for SEO, and a single high-domain article can drive search results for months or even years. Earned media mentions.

Measurement 182

Measurement Agency Advertising Advertising 182

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. That works both ways. Any pet peeves with PR people?

Transportation 100

Transportation Meeting Newspapers Media 100

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Yellowdig is an internal collaboration tool. YellowDig let’s you pin ideas and articles to boards so that you can share interesting information with your students or classmates. I discovered.

Communications 383

Communications Tools Google Resources 383

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? So why ask your PR team to guarantee media results? Neither can a communications counselor.

Communications 99

Communications Comparison Exercises Interviews 99

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Here are 10 easy ways to maximize new press using your own internal resources: 1. Here are 10 easy ways to maximize new press using your own internal resources: 1. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Solo PR Pro

AUGUST 1, 2023

This article dives into how to budget for compensation, reviews the different types of compensation, and shows you how to build your compensation plan. Take the time to thoroughly review applications, conduct interviews, and check references. The Ascent – The Complete Guide to Small Business Compensation.

Employee 87

Employee Small Business Resources Insurance 87

Remote PR Jobs

SEPTEMBER 25, 2023

If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article. An “exclusive” implies that they will write a more thoughtful and comprehensive article in exchange for being the only reporter provided with information and access. What is your perfect headline? It’s not an imposition!

How To 100

How To Report Pitching LinkedIn 100

PRSay

DECEMBER 7, 2017

This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Chapter 3 Don’t Overlook Your Office Neighbors: Why You Need to Focus on Building Internal Relationships. The study was supported through two grants from the Arthur W.

Ethics 115

Ethics Journalism Conference Study 115

Contently - Strategy

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Add internal content links and remove or update old content. This creates SEO-optimized content.

SEO 52

SEO How To Engineering Mobile 52

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

It has had PR troubles in the past, but things started up again as The New York Times launched a series of investigative articles on the storied consulting company. Several family members are known as international art patrons and generous enough museum donors to have an entire wing of the Met named after then.

Real Estate 156

Real Estate Reputation System Sports 156

Onclusive

FEBRUARY 10, 2022

Once your story is picked up and published, you can also track coverage and sentiment generated by your campaign, as well as any activities, interviews and to-dos. Cultivate respect, trust and consistency: Building and growing relationships is essential to any business, both internally and externally.

Measurement 195

Measurement Pitching Data Media Relations 195

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Read their articles.

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JULY 30, 2020

But give yourself a leg up: Soak up all the articles and books you can find that will make you a better student and a better global citizen. If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Splice up the content for social media.

Brand 196

Brand Branding Local Interviews 196

ImPRessions - Crenshaw Communications

OCTOBER 31, 2018

Most are used for internal and external communications, and they work well. In PR, voice calls are routinely used for client meetings and media interviews. The phone interview went swimmingly until an uninvited guest joined the call, signaled by the familiar “ding.” Epic dial-in fail.

Technology 149

Technology Travel Interviews Meeting 149

Bianchi Biz Blog

APRIL 17, 2023

They expect our articles to dive deep into the technical details and the development process. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. and tell their development story is always fun. What elements or characteristics do you look for in a story, and why?

Engineering 78

Engineering Automotive Agriculture Media 78

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 177

Facebook Community Advertising Advertising 177

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” LoveIsland Matt Hancock memes that are circulating are literally making my night! ????

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Cision

AUGUST 26, 2016

Department of Agriculture, the National Academy of Sciences, the National Research Council, Rodale Press, Winrock International, Profiles magazine, and The World and I magazine. It is, of course, nice to get a response with positive comments on an article I’ve written. Second, feedback.

Pitching 120

Pitching Agriculture Report Energy 120