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Maxim Behar Provides Guidance On How To Embrace AI In PR Ethically.

Maxim Behar

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59
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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Page Center. Dr. Marlene S.

Ethics 115
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Offer honest feedback. Never make coverage guarantees.

Publicity 334
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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 83
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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

What is the most difficult ethical challenge you ever confronted? I’ve done 170-plus interviews and it’s the first one like this I’ve heard. It comes down to two things – how do you ethically deal with people with agendas? It’s actually been recent, which was surprising to me.

Report 91
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?