Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. If you need help starting or maintaining a blog, get in touch.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. Ultimately, how profitable was the article? It’s quite surprising to see that PR professionals have not fully embraced visual storytelling.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. A list of articles that include your messaging doesn’t tell the whole story. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

HMA Public Relations

JUNE 11, 2021

As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?

Writing 90

Writing Storytelling Social Media Blogging 90

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 184

Enterprise Tools Technology Privacy 184

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m. local time.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

MAY 9, 2023

Storytelling enhances value. Storytelling can be a powerful sales tool. The lesson is that storytelling can be used to motivate a sales team to use B2B content too: “Sellers were significantly more likely to use the content after watching a role-play demonstration from a high-performing peer.”

B2B 81

B2B Storytelling Marketing Case Study 81

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). FIR Network).

Survey 133

Survey Communications Measurement Internal 133

Onclusive

MAY 4, 2020

The modern communicator is not just a great storyteller. How many articles are certain keywords appearing in, and is the volume of those keyword mentions increasing dramatically? This article originally appeared in Forbes. They need to understand data: how to organize it, how to read it, how to interpret it.

Crisis 464

Crisis Publicity Exercises Trends 464

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here. Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement.

Policies 59

Policies Publicity Community Construction 59

Stern + Associates

MARCH 17, 2023

Over the years we’ve built up robust content capabilities spanning digital media posts, bylines and op-eds, and blogs and briefs that synthesize in-depth research. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 106

Media Relations Media Storytelling Report 106

PRSay

FEBRUARY 19, 2019

In a recent blog post , J.K. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Here’s an edited selection of her tips: Read.

Writing 126

Writing Storytelling Blogging Strategy 126

5W PR

JANUARY 3, 2024

Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Beauty PR can highlight these tech integrations through feature articles, interviews with tech leaders, and partnerships with beauty tech events. These partnerships bring authenticity to the brand and help reach a wider audience.

Product Launch 78

Product Launch Consumer Community Interviews 78

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Where can your audience be found?

How To 40

How To Guidelines Pitching Writing 40

Frederik Vincx

JULY 25, 2023

Till then, they had been managing their media outreach with Excel and Outlook and blogs. Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company.

Software 78

Software Banking Resources Government 78

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. This can include blog articles and videos. The post 5 Ways to Market Healthy Snacks appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Consumer Education Retail 88

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog. Blog storytelling has reach. Blog posts can easily be shared on other social media.

Blogging 159

Blogging Interviews Storytelling Community 159

The Hoyt Organization

MARCH 25, 2024

This content can take various forms, such as press releases , blog posts, social media posts, and articles. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Transparency Transparency and authenticity are critical in building trust with customers.

Corporate 78

Corporate Industry Communications Ethics 78

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. See our earlier article on how PR agencies set budgets and billing. And they’re worth it. Aiming too high to start. The reality is usually different, however.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. There was a time when most PR-driven content was in the form of written material like press releases or contributed articles.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. PR writing may not be what you think. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JANUARY 23, 2024

An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it. The best way to do this is to use storytelling techniques – and identify characters and anecdotes that your target market experiences every day.

B2B 103

B2B Study Company Leadership 103

Shift Communications

FEBRUARY 18, 2020

We analyze how an article drove referral sessions (clicks to a client website), conversions (usually sales, a demo request, or lead gen form), assisted conversions (the article was read on the customer journey to an eventual sale) and other metrics such as page clicks, bounce rates and time spent on page.

Measurement 107

Measurement How To Analytics Marketing 107

Flack's Revenge

OCTOBER 27, 2021

An article I saw a while back inspired this topic. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. For those, feature articles and bylines about best practices are good options. So what do you do, if you are in enterprise tech or some gorpy B2B space?

Enterprise 177

Enterprise Big Data Technology Analysis 177

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew.

Facebook 97

Facebook Travel Instagram Viral 97

Deirdre Breakenridge

NOVEMBER 5, 2018

Our special guest leading the discussion will be Dr. Ai Addyson-Zhang, who is a college professor of Public Relations and an independent Digital Learning & Storytelling Consultant. Recently, Ai has become a contributor to Entrepreneur and her first article just got published. What started as a simple blog, soon became a movement.

Community 150

Community Social Media Media Education 150

5W PR

JULY 13, 2023

Product Sourcing and Storytelling To communicate the authenticity of the ingredients and products, De Laurentiis emphasized the importance of sharing information regarding product sourcing. The post The Four Trends in Food That Matter Now According to Giada De Laurentiis appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Travel Consumer Local 78

Flack's Revenge

OCTOBER 27, 2021

An article I saw a while back inspired this topic. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. For those, feature articles and bylines about best practices are good options. What’s your Silicon Valley Time?

Enterprise 156

Enterprise Big Data Technology Analysis 156