Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. The length of an article matters more than you might think. Today, it’s not that simple.

Media 268

Media Data Google Report 268

Stern + Associates

MARCH 17, 2023

One of the reasons partners choose us as their communications agency is that we don’t mass pitch or spam reporters; we already have extensive personal contacts with journalists across topic areas and industries, and we leverage those personal connections to obtain media wins.

Media Relations 108

Media Relations Media Storytelling Report 108

Onclusive

MAY 4, 2020

The modern communicator is not just a great storyteller. How many articles are certain keywords appearing in, and is the volume of those keyword mentions increasing dramatically? This article originally appeared in Forbes. They need to understand data: how to organize it, how to read it, how to interpret it.

Crisis 464

Crisis Publicity Exercises Trends 464

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Multimedia Development & Visual Storytelling. Relationship building takes time. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. 7) Picks from the PR trades and vendor blogs. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer.

Communications 97

Communications Marketing Pitching Technology 97

Frederik Vincx

JULY 25, 2023

Till then, they had been managing their media outreach with Excel and Outlook and blogs. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides.

Software 78

Software Banking Resources Government 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can even customize the dimensions of your graphics. I discovered.

Communications 383

Communications Tools Google Resources 383

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Often successful PR begins with the perfect pitch idea. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog. Blog storytelling has reach.

Blogging 159

Blogging Interviews Storytelling Community 159

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Where can your audience be found?

How To 40

How To Guidelines Pitching Writing 40

Sword and the Script

JANUARY 23, 2024

An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it. Thought leadership helps prospective customers become aware of the problem – and without feeling like they are getting a sales pitch.

B2B 103

B2B Study Company Leadership 103

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. See our earlier article on how PR agencies set budgets and billing. And they’re worth it. Aiming too high to start. The reality is usually different, however.

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

MAY 10, 2018

It works really well for long lead stories, reminding me to check back three, four, six months later when an article finally is published. It’s a great listening tool to ensure your pitches are targeted.” 3–Visual Storytelling. This article originally appeared on Inc.com. ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Another alternative is if you know which of your past articles were most popular, you can ask ChatGPT to brainstorm variations of these ideas. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now!

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics.

Publicity 99

Publicity Ethics Analysis Data 99

Contently - Strategy

DECEMBER 8, 2021

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. You can watch the full episode here , but since you’re already reading this article, let’s watch a few of my favorite moments. Of course, things aren’t so easy nowadays—the competition is steeper.

How To 130

How To Content Marketing Strategy Pitching 130

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

MAY 16, 2022

Writing this final blog came a lot quicker than I thought it would. Understanding the intricacy to good storytelling, the importance of developing media relations and thought leadership, and creating unique strategies to our varying clients have become the big key lessons I have learned as growing practitioner.

Storytelling 68

Storytelling Internal International Agency 68

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. Then it’s just a press release or a blog post or whatever.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147

Tools Radio Data Analytics 147

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Follow-up and Relationship Building : Don’t rely solely on the press release distribution — craft tailored pitches highlighting the news hook for specific journalists.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Shift Communications

SEPTEMBER 23, 2022

Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. Humanizing the story. Work with them executives to unearth those stories. Create narrative opportunities.

Communications 78

Communications Leadership Energy Storytelling 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

APRIL 11, 2018

And by “story” she means not only the articles and blog posts that might get written but the highly personal juxtaposition of multimedia content that’s now easy to create from a smartphone. While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR.

Instagram 74

Instagram Pitching Media Tourism 74

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Shift Communications

NOVEMBER 30, 2021

It’s about how all your communications — from company narrative to website copy, social media profiles and posts, earned media articles, employee communications and emails to your network — come together to shape customer and market perceptions. It is manifested through strategy, experience and storytelling.

Brand 97

Brand Branding Internal International 97

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60