Sword and the Script

JANUARY 23, 2024

Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference. Effective thought leadership should accomplish five objectives: 1.

B2B 103

B2B Study Company Leadership 103

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. More data has been created in the past two years than in the entire previous history of the human race.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. The modern communicator is not just a great storyteller. This article originally appeared in Forbes.

Crisis 464

Crisis Publicity Exercises Trends 464

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here. Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement.

Policies 59

Policies Publicity Community Construction 59

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Bylined articles. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Blog: Code of PR Ethics? It’s hard to predict.”

Survey 137

Survey Communications Measurement Internal 137

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

5W PR

JANUARY 3, 2024

Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Beauty PR can collaborate with sustainability experts for thought leadership pieces, press releases on packaging innovations, and partnerships with environmental organizations.

Product Launch 78

Product Launch Community Consumer Interviews 78

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. Content Authenticity Statement: 95% of this blog article was written by me, a human. We can help!

Employee 97

Employee Pinterest Resources System 97

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. There’s no buy-in at the top . And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 186

Enterprise Tools Technology Privacy 186

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. You are ready to begin telling the company’s story loudly and proudly.

Communications 78

Communications Leadership Energy Storytelling 78

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Who is your audience? Where can your audience be found?

How To 40

How To Guidelines Pitching Writing 40

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. Building new skills. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. It includes a database of tools and how to articles.

Tools 69

Tools Insurance Insurance Handbook 69

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. Alternatively, ad trade media have been all over it with great explainer articles. But what can we expect in 2020? DOOH is hot. ACR data will be a key focus.

Privacy 156

Privacy Advertising Advertising Data 156

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Sending the article to your top clients and acknowledging their role in your success can strengthen relationships.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Shift Communications

NOVEMBER 30, 2021

Too few leadership teams understand the importance of regularly revisiting their brand story. It’s about how all your communications — from company narrative to website copy, social media profiles and posts, earned media articles, employee communications and emails to your network — come together to shape customer and market perceptions.

Brand 97

Brand Branding Internal International 97

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

The Hoffman Agency

MAY 16, 2022

Writing this final blog came a lot quicker than I thought it would. Understanding the intricacy to good storytelling, the importance of developing media relations and thought leadership, and creating unique strategies to our varying clients have become the big key lessons I have learned as growing practitioner.

Storytelling 68

Storytelling Internal International Agency 68

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Put on Your Storyteller Hat. Do they have women leadership?

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

ReimaginePR

APRIL 21, 2015

And even if they could they wouldn’t be reading this article, they’d be outside catching rats… Because that’s what they’re bred to do. Leadership. Blog humour Humour in storytelling Millicent Bodsworth' That said, the harsh truth is that Giant Schnauzers can’t read. Am I right? But let’s not worry about that right now.

Storytelling 120

Storytelling Local Leadership Internal 120

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. She also gets a mention in the article. #1

Publicity 164

Publicity Ethics Data Community 164