PRSay

FEBRUARY 21, 2023

Referencing Melton’s article in February’s annual writing and storytelling issue of Strategies & Tactics , John Elsasser, the newspaper’s editor-in-chief and host of S&T Live , asked about having “a healthy dose of doubt” when starting a writing project. Writers need ‘a healthy dose of doubt.’

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Storytelling Writing Journalism LinkedIn 66

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Start, for example, with a bulleted framework when writing an article to make sure you touch upon all essential elements. There are many ways to tell a story.

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Ishmael's Corner

AUGUST 2, 2016

The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” Techniques For Effective Business Communications.

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Storytelling Study Journalism Communications 60

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

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Storytelling B2B Trends Examples 66

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. Short, pithy, and digestible articles and videos, as well as images that pop on a smaller device are now table stakes. Mobile usage also has implications for other content we produce.

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Ishmael's Corner

AUGUST 30, 2015

The Art Of Storytelling In Business Communications And Public Relations. Storytelling is the new “black” when it comes to business communications. The post Five Storytelling Techniques to Give Business Communications Liftoff appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Storytelling Communications Groups Data 60

Lauri Pehar Borsh

FEBRUARY 13, 2014

Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

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Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. A list of articles that include your messaging doesn’t tell the whole story. Read the full case study.

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How To Biotechnology Case Study Leadership 370

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

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Small Business Nonprofit Storytelling Marketing 66

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them?

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Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Storytelling engages, influence persuades.

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Ishmael's Corner

APRIL 26, 2015

As a PR nerd, when I read a story in a publication that vacuums my attention, two questions immediately come to mind: Was PR the catalyst for the article? What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In short, think like a journalist.

Storytelling 60

Storytelling Engineering Hotels Training 60

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. As it is each week, I’ve highlighted three carefully vetted articles related to a theme that I recommend for your perusal. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

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Storytelling Creativity B2B Film 60

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

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How To Storytelling B2C Measurement 282

Public Relations Sydney

FEBRUARY 21, 2019

For this reason, storytelling for your business has never been more important. The post The power of storytelling and why your business needs a brand story appeared first on Public Relations Sydney. A hyper paced news cycle and endless stream of shared content has made it increasingly difficult to be noticed by the media.

Storytelling 55

Storytelling Brand Branding Publicity 55

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This results in greater opportunities for company leadership to get their point of view to valuable audiences in the form of bylined articles or other contributed content.

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Onclusive

MAY 4, 2020

The modern communicator is not just a great storyteller. How many articles are certain keywords appearing in, and is the volume of those keyword mentions increasing dramatically? This article originally appeared in Forbes. They need to understand data: how to organize it, how to read it, how to interpret it.

Crisis 464

Crisis Publicity Exercises Trends 464

Waxing UnLyrical

MAY 16, 2012

An Article of Hope. I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine). How to Help a Tiny Torah Scroll Kickstart An Article of Hope. How to help?

Film 108

Film How To Television Storytelling 108

Sword and the Script

MAY 9, 2023

Storytelling enhances value. Storytelling can be a powerful sales tool. The lesson is that storytelling can be used to motivate a sales team to use B2B content too: “Sellers were significantly more likely to use the content after watching a role-play demonstration from a high-performing peer.”

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B2B Storytelling Marketing Case Study 81

Solo PR Pro

NOVEMBER 13, 2014

Storytelling” is all the rage, but I prefer posts and articles that get to the point. Chats public speaking storytelling' On November 12, 2014, we weighed in with opinions and insight on the following topics of interest: How many *new* clients can you take on at one time? Is it necessary to frame everything as a story?

Storytelling 59

Storytelling Publicity eBook Leadership 59

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Why not screenshot a few quotes in the article and share them? Brag about that media coverage. This is a no-brainer.

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Ishmael's Corner

JULY 10, 2019

The Art Of Storytelling In Business Communications And Public Relations. What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article? Techniques For Effective Business Communications. The prudent first step would be investigating whether it’s true.

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Pitching Storytelling Corporate Communications 103

Onclusive

JANUARY 26, 2022

This process, which can otherwise take weeks, has been simplified and accelerated by solutions such as Onclusive’s robust Author Intelligence profiles, which give you instant access to recent articles and social media activity across multiple outlets for millions of authors around the globe. The post Building a perfect pitch?

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Pitching Data Privacy Writing 370

The Hoyt Organization

DECEMBER 12, 2023

That’s why we’ve put together this article on how to build confidence in your PR pitch. Craft A Clear And Compelling Story Storytelling helps you connect with your audience. If you have a pitch meeting coming up, use the tips shared in this article to build confidence and deliver a winning pitch.

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Pitching Publicity Meeting Storytelling 101

ImPRessions - Crenshaw Communications

JULY 28, 2023

Many get updates and insights from podcasts, guest articles in mainstream business publications like Forbes and Inc., The key lies in strategic storytelling that extends beyond the conventional sales narrative, reaching for broader, more engaging themes that resonate with a diverse audience. and LinkedIn.

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B2B Journalism Enterprise LinkedIn 156

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

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Storytelling SEO Community Engineering 329

Prohibition

APRIL 12, 2024

Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. Recently, several major updates have captured the attention of users and marketers alike – check them out below. Get in contact today to find out how we could help you.

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Social Media Facebook Government B2C 62

HMA Public Relations

JUNE 11, 2021

As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?

Writing 90

Writing Storytelling Social Media Blogging 90

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts. Some allow non-subscribers to see a limited number of articles before directing to the payment channel, but the limits are there. .

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Media Retail B2B Journalism 310

Waxing UnLyrical

NOVEMBER 30, 2016

Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

Storytelling 40

Storytelling Brand Branding Advertising 40

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Choose a narrative voice and infuse personality in your article.

How To 40

How To Guidelines Pitching Writing 40

Stern + Associates

MARCH 17, 2023

We pride ourselves on an ability to digest complex information, often academic in nature, and help partners communicate it in a clear, concise and compelling way, whether on a spokesperson’s social media page or in a full-length article. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

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Media Relations Media Storytelling Report 105

Sword and the Script

JULY 7, 2015

Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. Photo credit: instagram.com/frankstrong .

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Public Relations Sydney

JUNE 9, 2015

This is where the art of storytelling comes in. Storytelling allows you […]. The post How to be an authentic storyteller appeared first on Public Relations Sydney. But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”.

Storytelling 40

Storytelling How To Reputation Marketing 40

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Maxim Behar

FEBRUARY 4, 2024

I focus on short articles or posts daily, both early in the morning and late at night. In the latest edition of this book, he likely exceeds all expectations, simplifying the storytelling process to seven essential elements the story must contain. An article by Economy.bg Jan 2024 You can find the full article here

Storytelling 40

Storytelling Writing Social Media Brand 40

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. Brain Pickings — A digest of the week’s most interesting and inspiring articles across art, science, philosophy and creativity. Recruiting Brainfood — WorkShape.io

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Communications Storytelling Analytics Web 88