Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism. Ultimately, how profitable was the article?

How To 282

How To Storytelling B2C Measurement 282

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. The length of an article matters more than you might think. Generally, the longer the article, the better the rank in Google. We also analyzed and ranked every media outlet globally in order of article count.

Media 268

Media Data Google Report 268

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. “I’ve been telling stories in one way or another my entire life.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. There was a time when most PR-driven content was in the form of written material like press releases or contributed articles. Post-ChatGPT, our jobs may get easier. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Flack's Revenge

OCTOBER 27, 2021

An article I saw a while back inspired this topic. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. What’s your Silicon Valley Time?

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. It works really well for long lead stories, reminding me to check back three, four, six months later when an article finally is published. 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Recently, Ai has become a contributor to Entrepreneur and her first article just got published. Is PR Right for me? ”

Community 150

Community Social Media Media Education 150

Flack's Revenge

OCTOBER 27, 2021

An article I saw a while back inspired this topic. Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. What’s your Silicon Valley Time?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Sending the article to your top clients and acknowledging their role in your success can strengthen relationships.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to articles about diversity training in 2019.

Training 97

Training Brand Branding Fashion 97

Ishmael's Corner

JANUARY 25, 2015

Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Onclusive

MAY 10, 2017

For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. A version of this article appeared on Forbes. .

Trends 150

Trends Publicity Data-Driven PR Government 150

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm. Related articles: 4 helpful tips to make social media work for your business – Agility PR. By Robin Carr, LCI.

Social Media 52

Social Media Brand Branding Customer Service 52

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Artificial intelligence also has the potential to revolutionize journalism.

Publicity 167

Publicity Social Media Television Measurement 167

Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. Embrace storytelling. The rise of “good news journalism” presents another opportunity for media outreach. Related Articles: Tips for Healthcare Communications in a COVID World , O’Dwyer’s. Photo courtesy of Pixabay. Measure.

Healthcare 98

Healthcare Communications Measurement Resources 98

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. Consider building a newsroom that incorporates each of the key messages for the target audience into bite-sized or easy to skim articles with the intention of capturing website visitors and encouraging longer website visits and multiple page views. Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr. Moore couldn’t be reached, and Intel said he wasn’t available to comment.”.

Company 60

Company Media Storytelling Interviews 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Communications Conversations

DECEMBER 5, 2019

This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more. But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. The company “never had any relationship with Jumpshot” and “there is no impact to Onclusive attribution metrics,” the company wrote in a blog post. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Beyond PR

MARCH 14, 2016

He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years.

Fashion 40

Fashion Tourism Media Journalism 40

Beyond PR

JANUARY 18, 2018

As people consume articles, blog posts, and videos, not all sources are created equal. When a well-respected journalist or blogger writes about your brand, that single article has the potential to reach thousands of potential customers, some of whom will end up buying your product. Follow him on Twitter @cglynch.

Media 75

Media Advertising Advertising Measurement 75

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. We have more opportunities than ever to write articles and posts for bona fide news outlets. How do you do it? I would be happy to hear from you.

Television 76

Television Storytelling Groups System 76

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). Rebekah holds a B.A.

Employee 40

Employee LinkedIn Engineering Leadership 40

Rock the Status Quo

SEPTEMBER 16, 2015

PR Newswire’s Kate Goebbel ( @kate_city ) wrote a wonderful blog post several months ago, called How to Add Personality to Your Next Personnel Press Release. Maybe throw a few extra questions into the interview exploring their expertise, saving the footage for later use or transcribing it into a blog post? Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). The Majority of Content is Ignored.

Strategy 67

Strategy How To B2C Content Marketing 67