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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

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Behind the Headlines with Phil Andrews

Cision

I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. I believe diversity in how advertising dollars are spent is another important component for getting diverse messages out to society. How do you see that changing?

Local 120
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Communications in a time of fire

Prakkypedia

Take a break from ABC 24 or the radio or indeed, Facebook updates. Businesses should also be prudent about how they promote and advertise their support. (This can also help you avoid resharing fundraising scams, also circulating now). Take care of yourself – be aware of the amount of news you can tolerate.

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PR Interviews: Michael White Lansons

Norton's Notes

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. One of my career defining roles was writing the social media strategy for a prominent central bank. My first interview was with Arik C.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107
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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

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