Advertising Print Workshop Writing 
wiredPRworks
FEBRUARY 11, 2016
On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising. Writing tips to help you make the most of the only thing people really read.
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.
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Polaris
DECEMBER 14, 2014
The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. She encourages everyone to have a print edition alongside Merriam Webster’s. #11
Waxing UnLyrical
JANUARY 13, 2011
When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.
Waxing UnLyrical
NOVEMBER 23, 2010
Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad. Cheesier [.]
Solo PR Pro
JUNE 21, 2016
Make sure that you write for the audience you want to serve. Reach your target area or industry with paid advertising. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. If you are targeting a specific area, schedule a speaking engagement or workshop and line up a series of meetings while in the area.
Waxing UnLyrical
JANUARY 26, 2011
A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.
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