PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Email is best to get it in writing. And in special sections, preference is given to Realtors who advertise with us.

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome.

SEO 200

SEO Pitching Agency Exercises 200

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you have to write a research report, how could that research help your client’s business? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Social Media 150

Social Media Media Case Study Analytics 150

Business Wire

FEBRUARY 2, 2018

You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools. Write social messaging and share it with your internal teams. Recreating this kind of community to support your business goals is not easy. Implementation Tip! Implementation Tip!

Facebook 175

Facebook Community Advertising Advertising 175

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. If you do this, you just might get a phone call that requests an interview. Before Writing a Press Release. Elements of a Press Release.

Engineering 128

Engineering Writing Social Media Report 128

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

DECEMBER 26, 2023

On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” The question is, for good or bad?

Writing 200

Writing Communications Marketing B2B 200

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Agreeing to an interview and then becoming a no-show. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 104

Survey Report Media B2B 104

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. However, you should still use real-time media monitoring tools to optimize your response time to feedback. Chloe Bennet is a content manager at Paper Writing Service and Assignment Services websites. Focus on listening.

Case Study 80

Case Study Social Media Survey Video 80

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign.

Financial 52

Financial Content Marketing Marketing Banking 52

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

As we explored in a previous pos t, even the most astute online tutorial will not provide the average marketer or business owner with the tools or skills to succeed. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. But it’s inaccurate.

Advertising 147

Advertising Advertising Pitching B2B 147

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). SFM: Yes, exactly.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites. About Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. Organize before you write. CX goes hard.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. However, you should still use real-time media monitoring tools to optimize your response time to feedback. Chloe Bennet is a content manager at Paper Writing Service and Assignment Services websites. Focus on listening.

Case Study 69

Case Study Survey Video Community 69

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. Also, write as much and as often as possible – it’s a skill you’ll need to continuously work on and you’ll only improve the more you do it.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job.

Education 107

Education Course Nonprofit Resources 107

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. A: Our workflow is set up so that I have time devoted to reviewing and publishing several posts a day.

Community 120

Community Mobile Blogging Publicity 120

PR for Anyone

DECEMBER 7, 2021

Who writes about your industry for this publication. They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. You need a great hook.

Publicity 130

Publicity Video Pitching System 130

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test.

Travel 120

Travel Agriculture Tourism Internal 120

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. You either write it off as a cost of doing business, or you cultivate the most vanilla social media strategy on the planet.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Public Relations Sydney

OCTOBER 12, 2014

As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease.

Case Study 90

Case Study How To Study Pitching 90

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. PR people, advertisers and marketers all talk about market disruption. Rapid Fire Round. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Bad Pitch Blog

JUNE 14, 2009

The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. However, all this got them was coverage they probably don’t desire because, yep you guessed it, we spend time writing about yucky pitches. Here now the facts. Is it about social media?

Social Media 40

Social Media Interviews Pitching Media 40

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends YouTube 130

Cision

APRIL 6, 2015

For every Serial , or Nerdist , or Manager Tools , or Norm McDonald Live (a personal favorite), there are literally thousands of podcasts that are far less entertaining to listen to or to watch. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Master some audio tools.

Engineering 120

Engineering Tools Examples YouTube 120

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Keep topics personal and relatable.

Financial 79

Financial Banking Content Marketing Writing 79

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

MARCH 21, 2017

The challenge is that the solutions mostly exist in stand-alone AI tools, rather than as native elements of the major marketing automation platforms. Write content. Writing content takes a ton of time. Review analytics and write performance reports. Automate content (at scale). Create ad copy.

Marketing 42

Marketing Analytics Analysis Technology 42