ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

PR Fuel

MARCH 30, 2024

From pay-per-click and social media advertising to content and email marketing, you have plenty of options. However, in this digital era, there’s one powerful tool. As you grow your brand, promoting it and your products is vital for success. Read More The post The Ideal Length: How Many Words Should Your Press Release Be?

Advertising 111

Advertising Advertising Tools Social Media 111

ImPRessions - Crenshaw Communications

JUNE 27, 2022

But tools like press releases and feature story placements are just the beginning. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. Social media adds value.

Social Media 322

Social Media Data Report Tools 322

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

PR 20/20

OCTOBER 11, 2018

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Phrasee uses AI to write better marketing language than humans. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

Cision

OCTOBER 27, 2015

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. It’s a pretty straightforward and limited feature: you press the poll button, write a question and two answers (this is the big limitation) and tweet. Conclusion.

Social Media 120

Social Media Tools Reddit LinkedIn 120

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. ” The company’s platform uses two different AI tools. How does PR’s use of gAI compare to marketing?

Survey 146

Survey Software B2B Pitching 146

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Advertising 52

Prohibition

JANUARY 29, 2024

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! Blog writing 101 Know your audience What are your audience’s needs? Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

Communications 192

Communications Sports Journalism Fashion 192

5W PR

NOVEMBER 16, 2023

User-generated content (UGC) is a valuable tool for businesses in the digital age. Customers tend to trust the opinions and experiences of their peers over traditional advertising. Incorporating reviews Encourage customers to write reviews of the brand’s products or services. This fosters a sense of community.

How To 78

How To Community Customer Service Tools 78

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” Prior to that, Agility PR Solutions added a generative AI tool it calls “PR CoPilot” in January.

Software 78

Software Company Pitching Training 78

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. I wanted to share some insights and tips for how we put our list together so that you can also benefit from this amazing tool.

Brand 208

Brand Branding How To SEO 208

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

ReimaginePR

APRIL 16, 2020

You should be certain that each and every word you write introduces an appropriate impact on the reader. Personally, for my firm, I Will simply hire individuals with amazing writing abilities. When looking at writing, typically, we must consider many facets. When looking at writing, typically, we must consider many facets.

Education 136

Education Writing Study Advertising 136

Maxim Behar

FEBRUARY 18, 2024

Yet, actual professional PR was never conceived as a propaganda tool! Let’s call James Taylor a journalist from the Pennsylvania Herald because we read his pieces, and he knows how to write. Let’s ask him to write an article to explain that.” But how can I get that journalist to write that article? What are the results?

Corporate 59

Corporate Advertising Advertising Government 59

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people.

Brand 100

Brand Branding Advertising Advertising 100

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. We think of analyst reports as great prospecting tools for B2B tech companies, because they are. Analyst versus journalist end goals. How PR and AR work together.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. In a sense, it’s like a knowledge management tool.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work.

Software 85

Software Media Relations Pitching Media 85

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Our Ultimate List of the Best PR Tools for 2018. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Mindful Marketing

MAY 3, 2024

Those inquiries can involve literal questions, e.g., asking ChatGPT, “Who is the best target market for gardening tools?” ” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. Media database tools typically include the journalists’ email addresses and contact details. You could continue using your media database tool to find more journalists or pivot to find journalists on social media. So we can add him to the list.

Digital PR 62

Digital PR Report How To Pitching 62

PR for Anyone

JANUARY 28, 2024

However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising. Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

MARCH 14, 2019

Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. And how do you write an effective press release? What’s news that will get someone to write about the story?). How to write a press release. So the press release is here to stay. What announcements work best?

SEO 204

SEO Writing Advertising Advertising 204

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences. Look no further, check out our round-up below.

Groups 62

Groups Instagram Social Media Trends 62

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Prohibition

JULY 7, 2022

Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool. The #TikTokMadeMeBuyIt trend may soon be in jeopardy as new advertising rules have been implemented on the app in June, for more transparency with business activity.

Instagram 118

Instagram Video Twitter Facebook 118

Reputation Us

AUGUST 28, 2023

Hammer is a tool. It’s up to us to to figure out how to harness the tools.” –Advertising will be more engaging. ” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?” and ChatGPT innovating or regurgitating?”

System 78

System Technology Banking Community 78