Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Interviews are great, but info and photos are vital. So, I guess any of them.

Meeting 102

Meeting Media Journalism Interviews 102

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Ann: Oh boy. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. This post and a new feature on insight tool BuzzSumo holds a lot of the answers!

Tools 136

Tools Publicity Measurement SEO 136

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Investing in tools that make for good visuals is your responsibility as a PR person.”.

Interviews 71

Interviews Skype Radio Pitching 71

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

PR 20/20

OCTOBER 11, 2018

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Production. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Flack's Revenge

JULY 28, 2020

I first met Mitchell when we were both on a panel at Neal Schaffer’s and Brian Mahony’s Social Tools Summit (by the way Neal has a new book on influencer marketing that you should check out ). We kept in touch and Mitchell recently invited me to do a live video interview. I quickly and graciously accepted.

Brand 177

Brand Branding Interviews Video 177

Journalistics

SEPTEMBER 9, 2021

This got me thinking… what other PR tools are out there that people have never heard of? MatchPoint lets you paste your pitch into a search box and find journalists who write about what you’re pitching. We’ll be promoting to journalists in a few months, so hopefully you’ll score some interviews out of it.

Tools 52

Tools Engineering Interviews Social Media 52

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Advertising 52

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said.

Communications 73

Communications Guidelines Technology Tools 73

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The results are typically bland, generic copy.

Report 119

Report Publicity Training Policies 119

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”

Journalism 156

Journalism Public Affairs Ethics Technology 156

Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

PR for Anyone

FEBRUARY 21, 2024

Seeking support from trusted individuals is also helpful, and Dr. Saltz encourages everyone to consider psychotherapy as a beneficial tool for managing stress. Dr. Saltz agrees that the use of weighted blankets can be an effective coping tool, particularly for individuals experiencing nighttime anxiety. How Can I Help?”

Exercises 130

Exercises Social Media Television Comparison 130

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). I’ll be writing more on this topic, and posting about tools that can support ABM PR. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Presspage

JUNE 23, 2021

The benefits of this approach are two-fold: it removes manual work, and (provided you have the right tools) you’ll be able to monitor your contacts’ engagement based on their interactions with your content. Tools are acquired as ad-hoc solutions and not with a goal-based approach.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. While we may not be releasing breaking news from the palace, our team at MediaSource strategically employs embargoes as a PR tool. Like many of your PR tools, you’ll want to practice some restraint with how often you consider embargoes.

Radio 198

Radio Tools Journalism Interviews 198

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome.

SEO 200

SEO Pitching Agency Exercises 200

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. If you do this, you just might get a phone call that requests an interview. Before Writing a Press Release. Elements of a Press Release.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

DECEMBER 26, 2023

On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” The question is, for good or bad?

Writing 192

Writing Communications Marketing B2B 192

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Email is best to get it in writing. Who is the contact at Inside Nova who writes about residential real estate?

Real Estate 223

Real Estate Local Pitching Media 223

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. ” Use AI as a tool to supplement your efforts. Integrate tools into your MarTech stack that influence NLP.

SEO 134

SEO Strategy Google Engineering 134

Sword and the Script

JANUARY 31, 2023

I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR Agility PR launches generative AI tool for PR Innodata (NASDAQ:INOD), the parent company of Agility PR Solutions, launched a generative AI tool it’s calling “ PR CoPilot.”

Software 78

Software Case Study Technology Tools 78

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Policies Employee 272

Ethical Voices

NOVEMBER 20, 2023

So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I’ve seen it in many different aspects of my career, both from undergraduate students writing surveys, to consulting work that I’ve done, to my work with PRSA. .”

Ethics 91

Ethics How To Survey Interviews 91

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Fact-checking becomes even more important when you’re writing about sensitive topics. Make sure you record the interview (let the source know you’re doing this first). Fact-checking resources and tools.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Shift Communications

MARCH 3, 2016

SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. With so many sessions, events, parties – what tools/resources do you recommend attendees use to find what might actually be interesting/relevant to them? Julie Frey. Account Manager. Sara Lasseter.

Interviews 60

Interviews Conference Creativity Community 60

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Here are a few ways PR agencies should be using tech tools and other resources. Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. For PR, tools like Quill and Wordsmith turn data into meaningful narratives for a relatively decent price. PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

Rock the Status Quo

OCTOBER 27, 2014

Interview them and share THEIR opinions, not yours. Interview them and share THEIR opinions, not yours. Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. One caveat – MAKE SURE it actually is their voice.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167