Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Influencing across earned, owned, social and paid media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 221

Media Analysis Measurement Advertising 221

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads. Read more: Super Bowl 2019 Data via Marketing Charts. Is it worth it?

Advertising 87

Advertising Advertising B2C Retail 87

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. The modern communicator is not just a great storyteller.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. That’s where data comes in.

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads. Read more: Super Bowl 2019 Data via Marketing Charts. Is it worth it?

Advertising 60

Advertising Advertising B2C Retail 60

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Advertising Week NY, September 23-26, New York. Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% I’m not here to bash advertising or LinkedIn. In other words, if you show an ad to 1,000 people 6.7 will click it. When done right –.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Facilitating effective leadership Leadership communication is a key aspect of strategic communications.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics.

Leadership 81

Leadership Strategy Energy Advertising 81

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Use data to hypothesize. However, the list seems flawed on many levels. Canva/design. Thick skin.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. Extreme Leadership. To increase PR, marketing, and advertising industry knowledge. To improve writing.

Blogging 159

Blogging Pitching Fashion Sports 159

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. AirPR is the data science company for communication and public relations. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

DECEMBER 28, 2021

If you look under the hood of the best email marketing campaigns, a strategic, data-driven approach quickly emerges as the linchpin to its success. What data do you need to execute that strategy? But there is an essential difference between a two-sentence email to a co-worker and a coordinated, data-driven email marketing campaign.

Marketing 210

Marketing Apparel Data Software 210

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. Australia, Canada and Japan.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Cision

SEPTEMBER 28, 2017

According to research data from eMarketer, “digital ad spend will increase 15.9 “The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead.

Media 230

Media Measurement Advertising Advertising 230

Prohibition

JULY 7, 2022

If long-form content is implemented on Twitter, the implications for B2B marketing could be interesting, offering a place for more insightful, thought leadership style content. The #TikTokMadeMeBuyIt trend may soon be in jeopardy as new advertising rules have been implemented on the app in June, for more transparency with business activity.

Instagram 118

Instagram Video Twitter Facebook 118

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Data literacy is a prerequisite for PR. CommsTech will be a dominant theme in 2022.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Speaking engagements are an effective way to shape executive thought leadership. As with all PR tactics, conversations supported by substance and/or data have a better chance of gaining coverage. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Onclusive

AUGUST 30, 2017

Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results. Before proper attribution, the data from PR activities stayed largely at the top-of-the-funnel.

Tools 170

Tools eBook System Data 170

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. 2023 marketing trends data from Deloitte states: “From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. ”

Marketing 68

Marketing Resources Advertising Advertising 68

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.

Brand 109

Brand Branding Survey Customer Service 109

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “We How might we judge great leadership?

Conference 125

Conference Leadership Meeting Energy 125

ImPRessions - Crenshaw Communications

JULY 31, 2017

Make judicious use of personal anecdotes and data. Most PR people agree that the inclusion of relevant data in an interview is as important as the peppering in of personal anecdotes. Today’s audiences are looking for authentic, emotionally-connecting stories that are backed up by newsworthy data, big and small.

Interviews 206

Interviews Media Advertising Advertising 206

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . What is more, the executives to whom PR reports now expect data to inform decisions and evaluation. Simply begin.”

Measurement 183

Measurement Communications Analysis Data 183

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Radio 64

Radio Pinterest Television Government 64

PRSay

NOVEMBER 5, 2021

Independent third-party tools are available that provide such data about news and political publishers. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow.

Communications 187

Communications Journalism Advertising Advertising 187