Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 88

Privacy Data How To Social Media 88

Agility PR Solutions

JUNE 23, 2021

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. As the loss of identifiers threatens to […]. As the loss of identifiers threatens to […].

Measurement 148

Measurement Brand Branding Data 148

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So when you have that information, if you have that GA data, you can say, “Well, this story people came and found this story because they came from search or they came from social, or they came from an app that aggregates news.” MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Reputation Media 131

Prohibition

MARCH 16, 2022

Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising . Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Social Media 71

Social Media Small Business Advertising Advertising 71

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Social Media 62

Social Media Advertising Advertising Facebook 62

PRSay

JULY 10, 2018

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. In fact, the explosive growth of data science, which employs algorithms and scientific methods to extract insights from data, may be part of the problem.

Ethics 247

Ethics Data Privacy Social Media 247

ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. ” Digital is king.

Advertising 120

Advertising Advertising Agency Publicity 120

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent.

Privacy 78

Privacy Data Marketing Ethics 78

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

AUGUST 17, 2017

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Big Data 166

Big Data Communications Data Storytelling 166

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. Fraud costs advertisers billions of dollars each year.

Advertising 177

Advertising Advertising Brand Branding 177

Buzzstream

MARCH 12, 2020

These marketing tactics are a part of the browsing experience, which has developed from being almost exclusively one-sided to becoming a proposed exchange of personal data and content. . We decided we wanted to pit a few advertising/marketing approaches against each other. The data we are presenting relies on self report.

Advertising 131

Advertising Advertising Marketing Privacy 131

ImPRessions - Crenshaw Communications

NOVEMBER 5, 2022

Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. You’re not alone.

Twitter 156

Twitter Advertising Advertising Leadership 156

Ishmael's Corner

MAY 27, 2018

Elon Musk kicked up a Twitter storm last week, essentially saying (among other things) that the media unfairly picks on Tesla because Tesla doesn’t advertise. He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more.

Advertising 77

Advertising Advertising Media Storytelling 77

Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Consumer 78

Consumer Brand Branding Data 78

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Facebook Web 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. What the data shows about marketing in a recession. Research data offers a more objective view. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Gain an edge over competitors.

Reputation 296

Reputation Advertising Advertising Comparison 296

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Brand 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . This would allow for targeting based on interests, rather than a user’s personal identifying data. Is Connected TV (CTV) ATV?

Privacy 194

Privacy Advertising Advertising Google 194

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Brand 177

Brand Branding Advertising Advertising 177

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads. Read more: Super Bowl 2019 Data via Marketing Charts. Is it worth it?

Advertising 103

Advertising Advertising Brand Branding 103

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. If your company is willing to say what others won’t, you have found a megaphone. .

How To 248

How To Advertising Advertising Pitching 248

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. The bits of code have long been used to track web visits and collect data to drive ad targeting. It will revive contextual advertising and give rise to new data targeting tools.

Trends 394

Trends Social Media Viral Brand 394

Cision

JUNE 29, 2017

Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. Every story/piece of content is backed with #data insights.” Who saw it?

Storytelling 0

Storytelling Communications Data Social Media 0

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Publicity 334

Publicity Advertising Advertising Television 334

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Despite the imperative to get more data-driven, I was just not getting it. Their approach involves the use of social engagement data as a PR metric. Newswhip Data. This idea makes sense.

Media 159

Media Data Social Media Viral 159

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Before we measure anything, we must know that we have accurate data. Measurement Pre-Requisites.

Advertising 60

Advertising Advertising Measurement Publicity 60

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. For those wanting to dive in, here are some relevant posts that might serve as an ad tech PR primer. .

Social Media 330

Social Media Conference Twitter Privacy 330

Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Media 418

Media Strategy Advertising Advertising 418

Business Wire

FEBRUARY 18, 2020

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it. To complicate matters further, navigating these metrics can quickly feel complex and overwhelming.

Communications 274

Communications Corporate Analytics Advertising 274

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 243

Media Advertising Advertising Measurement 243

Agility PR Solutions

JUNE 3, 2019

Eye-opening new research from mobile journey marketing firm Ogury, which conducted a survey of over 287,570 global consumers, examines attitudes towards mobile marketing, advertising and data. The post GDPR turns one—and awareness of data use is shockingly low appeared first on Agility PR Solutions.

Data 103

Data Survey Mobile Advertising 103

ImPRessions - Crenshaw Communications

APRIL 8, 2021

And the industry’s reputation problems in matters from data security to diversity are well known. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. As Pritchard notes, “For too long, we’ve been wowed by shiny objects, overwhelmed by big data and intimidated by algorithms.

Reputation 313

Reputation Social Media Advertising Advertising 313

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Media Communications 195

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Maintaining a positive company image.

Marketing 195

Marketing Measurement Media Communications 195