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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323
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How does PR fit into marketing

Onclusive

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195
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How does PR fit into marketing

Onclusive

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Create a leadership positioning. Here’s how it works.

B2B 334
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The Impact of Strategic Communications

5W PR

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? news articles).

Viral 52
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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215