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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent.

Privacy 78
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How does PR fit into marketing

Onclusive

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195
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How does PR fit into marketing

Onclusive

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Influencing across earned, owned, social and paid media.

Marketing 195
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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

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How to Use Data to Tell Stories and Attribute PR Value

PRSay

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. That’s where data comes in.

Data 145
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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% I’m not here to bash advertising or LinkedIn. that’s written like journalism. In other words, if you show an ad to 1,000 people 6.7

B2B 89
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.