ImPRessions - Crenshaw Communications

MAY 22, 2018

The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. Those hours, of course, include studying trade journals, reviews, and analyst reports. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics.

Leadership 81

Leadership Strategy Energy Advertising 81

Cision

SEPTEMBER 28, 2017

According to research data from eMarketer, “digital ad spend will increase 15.9 As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The result was an all-boats-rise in the advertising market. Far from it.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. These media placements also provide a third-party endorsement for an organization’s message — something that owned media does not achieve.

Media Relations 196

Media Relations Trends Media Newspapers 196

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “We How might we judge great leadership?

Conference 127

Conference Leadership Meeting Energy 127

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Data literacy is a prerequisite for PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. This data reflects an international sentiment felt around the world. It’s true interpersonal and it’s true in leadership and group dynamics.

Government 143

Government Survey Ethics Media 143

Cision

APRIL 5, 2017

These are highly activated bases that get information from one data point and assume it’s true. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Chris Lynch : While digging into the data, we discovered 51% of journalists feel influencers care more about opinions and feelings than hard core facts.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Once you get marked as spam, that’s it.

Media Relations 113

Media Relations Media Survey Pitching 113

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. This data and social engagement metrics help identify trending stories.

Financial 164

Financial Video Consumer Data 164

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 4) Emphasis on professional journalism. Third, the data analytics on the backend isn’t just for journalists. Comment: Amen. and execute them? Talk to Us !

Survey 103

Survey Report Media B2B 103

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. It’s harder to know who is media and who isn’t.

Survey 103

Survey Media Relations Corporate Communications 103

Presspage

AUGUST 15, 2017

thought leadership. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. 30 agencies submitted data to the project. Data published by the Office for National Statistics records that 25.9% The data reflected the UK market. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Buzzstream

JANUARY 22, 2024

However, some sites may be open to guest posts even if they don’t advertise. You can also import any exported data from Moz, Ahrefs, Majestic, Citation Labs, and Salesforce. There is a right way and a wrong way to do it, however. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Beyond PR

SEPTEMBER 29, 2017

According to research data from eMarketer , “digital ad spend will increase 15.9 ” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. The result was an all-boats-rise in the advertising market. percent in 2017, hitting $83 billion.” Far from it.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. The top three elements include photos, social media posts and videos.

Infographics 72

Infographics Brand Branding Video 72

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MARCH 6, 2018

If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. The PR Opportunity for Brands as Publishers Tinker with Journalism. ” I’ve never run an advertising holdings company before, but this seems to me, a sure-fire way to sow discontent among the ranks.

Survey 118

Survey Agency Report Corporate 118

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. Depending on the industry, some organizations are relying less on traditional advertising and more on PR and social media to promote their products. How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. There several studies on it like this one from Forrester that the Wall Street Journal reported. However, I haven’t seen a single data point about PR moving in-house. 2) “Companies have been burned by PR firms a lot.

Agency 78

Agency Leadership Corporate Training 78

NewsWhip

APRIL 14, 2021

You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. Before joining McDonald’s, you were VP of Data and Analytics at H+K Strategies, developing strategies for risk detection and prioritization. Can you tell us a little bit about that?

Analytics 78

Analytics Data Crisis Reputation 78

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." And for God’s Sake, Podcasts are Not Advertising. I know that can be hard for PR people to hear.

Company 113

Company Interviews Print Pitching 113

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

NewsWhip

MAY 27, 2021

So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. We pride ourselves on following the data. That’s where the data comes in. So, we’ve heard you talk about data informed. We transitioned into a health innovation company.

Healthcare 78

Healthcare Storytelling Communications Local 78