ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Use data to hypothesize. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: Super Bowl 2019 Data via Marketing Charts. 1) The Big Game by the Numbers. Is it worth it?

Advertising 60

Advertising Advertising B2C Retail 60

ImPRessions - Crenshaw Communications

JULY 31, 2017

Make judicious use of personal anecdotes and data. Most PR people agree that the inclusion of relevant data in an interview is as important as the peppering in of personal anecdotes. Today’s audiences are looking for authentic, emotionally-connecting stories that are backed up by newsworthy data, big and small.

Interviews 206

Interviews Media Advertising Advertising 206

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 95

Survey Industry Leadership Study 95

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Facebook and Google account for almost 60% of the online advertising market.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. Data will give you the insights you need to find whitespace in the market. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Waxing UnLyrical

APRIL 12, 2018

We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content. They rely on excellent writing and storytelling; and. And we see advertisers telling stories in new and interesting ways.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge. Science – as in data science – is the section which the article spends the most depth.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR 20/20

NOVEMBER 30, 2022

Data analyst. Graphic designer / visual storyteller. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template. Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. I oversee this, and also focus on strategy, paid advertising and event marketing. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Especially if the data shows you’re able to achieve the results you want either way. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. A great data divide. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Let’s get started! Spec out your slice of the Facebook B2B audience and target it directly. c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms.

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The Data Story on the Hottest PR Trends. 67% said thought leadership. In the near future, I’m going to dedicate an entire post to this topic and share some additional data, observations and anecdotes.

Survey 71

Survey Trends Communications Storytelling 71

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PR 20/20

NOVEMBER 13, 2018

Spotify's “2018 Goals” campaign used real (but anonymized) listener data to market to future customers with cheeky visual ads. Not only were the ads humorous, they showed consumers that the brand actually studies user behavior, and will probably keep using that data for things like improving UX. Image credit: Adweek.

Brand 69

Brand Branding Sports Consumer 69

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Plus, modern event technology and management platforms open some amazing data collection opportunities. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

NewsWhip

MAY 12, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers. So, what metrics and data do you use to guide content creation? Paul: Yeah. Lauren: Yeah.

Trends 78

Trends Brand Branding Reddit 78

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. Not only that, but a machine simply cannot replace the human experience.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. We pride ourselves on following the data.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Data shows that less than two percent of all releases that we distribute include video despite driving 2.8x Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. million words. more views.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. Data is sourced from the Audit Bureau of Circulations.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. 30 agencies submitted data to the project. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. The data reflected the UK market.

Publicity 128

Publicity Government Guidelines Facebook 128