Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. AirPR is the data science company for communication and public relations. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. I am always surprised at the levels of uncertainty and unwillingness of communicators to adopt from and adapt to best practices in data-informed public relations.

Measurement 185

Measurement Communications Analysis Data 185

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Speaking engagements are an effective way to shape executive thought leadership. As with all PR tactics, conversations supported by substance and/or data have a better chance of gaining coverage. Take the stage.

Company 174

Company Conference Corporate Leadership 174

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. .

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As How might we judge great leadership?

Conference 127

Conference Leadership Meeting Energy 127

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Publish with consistency. Grow subscriptions.

Government 143

Government Survey Ethics Media 143

PRSay

NOVEMBER 5, 2021

Independent third-party tools are available that provide such data about news and political publishers. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. The importance of data. Mobile, data and wearable technology. Data is everywhere.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

DECEMBER 26, 2017

First, I think data provides a wide canvas of the happenings in the industry. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. 24) In advertising, we trust.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Send it around internally.

Media Relations 113

Media Relations Media Survey Pitching 113

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Stern + Associates

DECEMBER 19, 2022

Hutchinson ’68A Professor of Engineering Innovation and executive director of the Master of Engineering Management Program at Dartmouth College, technology is widely available but not utilized properly, with the necessary data often locked in silos. Those data need to be harnessed and put to work.

System 62

System Technology Engineering Data 62

Cision

APRIL 5, 2017

These are highly activated bases that get information from one data point and assume it’s true. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Chris Lynch : While digging into the data, we discovered 51% of journalists feel influencers care more about opinions and feelings than hard core facts.

Report 225

Report Media Advertising Advertising 225

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. This data and social engagement metrics help identify trending stories.

Financial 164

Financial Video Consumer Data 164

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. The perceived strengths were traditional written communication, strategic management and leadership and management.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

PRSay

APRIL 5, 2023

Often overlooked in the frenzy to capitalize on artificial intelligence is that ChatGPT and similar AI tools — which can generate texts and images in response to human questions — scrape data from a massive variety of online sources, many of which are copyrighted. As a result, lawsuits are already being filed.

Survey 87

Survey Measurement Employee Retail 87

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars.

Brand 118

Brand Branding Marketing Facebook 118

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

PRSay

OCTOBER 16, 2023

Epstein presented data, research and stories from numerous professional athletes, outlining their career scenarios and paths to success. People in this room will be in a place where they can help differentiate these two — whether that’s internally for an organization or across the industry.

Training 107

Training Creativity Tools Mobile 107

Sword and the Script

DECEMBER 15, 2020

With access to copious amounts of data, the ability to automatically predict and surface more relevant content will scale the reach of every marketing initiative and improve customer experience. Rethinking internal and external comms. So get cozy with your algorithms… they’re driving the future of your marketing.”.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

NOVEMBER 19, 2017

I’ve included data and links to third parties wherever appropriate. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The quarterly data published by social media platforms tells the story.

Publicity 164

Publicity Ethics Data Community 164

ImPRessions - Crenshaw Communications

MAY 10, 2018

Actually, PR involves critical thinking, business smarts, and often a deep partnership with internal or external clients. Goals are data-driven, and outcomes must be measurable, so PR pros need quantitative skills. These kinds of guiding questions are only the start of a good PR person’s role. PR is not an intellectual pursuit.

Corporate 136

Corporate Reputation Pitching Trends 136

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Data analyst. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed).

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

OCTOBER 13, 2018

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. That’s the price of leadership. Google+ was probably more than just a social network, it was a bet on personalized search results. I believed the hype. A lot of people did.

Google 72

Google Privacy YouTube Data 72

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Should companies hire public relations people internally?

Interviews 104

Interviews Publicity Technology Social Media 104