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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent.

Privacy 78
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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Connect with him on LinkedIn.

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How to Use Data to Tell Stories and Attribute PR Value

PRSay

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. That’s where data comes in.

Data 145
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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Advertising Week NY, September 23-26, New York. Deadline is May 1.

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Public Relations Strategies for Ad Tech Companies

5W PR

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Contextual Targeting.

Company 88
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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156
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AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150