Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. At the onset, that question seems daunting.

Measurement 195

Measurement Data Reputation Communications 195

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Communications 195

Communications Data Data-Driven PR Reputation 195

Agility PR Solutions

APRIL 2, 2023

While data science is now a key revenue and innovation engine, most enterprise data and analytics leaders are inadequately resourced to deliver on what business leadership wants from AI and ML innovation, reveals new research from enterprise MLOps platform Domino Data Lab.

Resources 78

Resources Data Enterprise Analytics 78

Agility PR Solutions

MAY 22, 2022

Almost daily, there are articles, some accompanied with data, which seek to provide firms the “sweet spot” on balancing remote work with productivity. The post Organizations beware: Remote work may threaten leadership development appeared first on Agility PR Solutions. At the same time, companies wonder about […].

Leadership 78

Leadership Employee Data Marketing 78

Agility PR Solutions

DECEMBER 10, 2019

Engagement Labs, a data and analytics firm that provides social intelligence […]. The post Social influence leadership ignites buzz for retailers—which brands are capitalizing? marketplace impressive. appeared first on Agility PR Solutions.

Retail 135

Retail Leadership Brand Branding 135

Prohibition

MAY 4, 2023

Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers. In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge.

Publicity 62

Publicity Brand Branding Leadership 62

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. That was just the sales data from just one product that I could prove; the blog supported a dozen products, each with its own distinctive brand and reputation. I didn’t pitch it. The reporter just noticed.

B2B 119

B2B Leadership Marketing Pitching 119

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Your data only goes so far. It’s pull marketing 101.

B2B 153

B2B Data Pitching Survey 153

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Data points drive press. Often companies have surveys or case studies that contain great data points. Data points can go a long way. Meet and greet!

Pitching 347

Pitching Case Study Leadership Media 347

ImPRessions - Crenshaw Communications

JUNE 24, 2021

You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Know how to synthesize market data in a single slide? They grasp “thought leadership”. They know how to harness research .

B2B 278

B2B Pitching Agency Leadership 278

ImPRessions - Crenshaw Communications

NOVEMBER 5, 2022

Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. Read more from tech reporter Tiffany Hsu in The New York Times.

Twitter 156

Twitter Advertising Advertising Leadership 156

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Ethics 78

Onclusive

JUNE 17, 2021

The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial intelligence. Utilizing Onclusive’s best-in-class data science we are proud to be a strategic partner to MSL and their clients globally. “We

Measurement 370

Measurement Communications Groups Analytics 370

Onclusive

MARCH 21, 2019

Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on AirPR. Power of Voice 2.0

Big Data 225

Big Data Meeting Data Measurement 225

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. Amid lapses and breaches, should communicators sound alarms about the potential misuse of people’s data? To coincide with Ethics Month, she wrote an article for the September issue of Strategies & Tactics titled “ Using Data Ethically to Inform PR Strategies.”

Ethics 60

Ethics Publicity Data Privacy 60

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data. You have to start now, even if it is to just collect the data required to build out these forms of measurement.

Measurement 185

Measurement Data Marketing Media 185

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?

Data 170

Data Data-Driven PR Communications Analytics 170

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Granted, the data integration capabilities of a digital transformation tool may not be at the top of most executives’ reading lists. Use data and assets — or create your own.

Media 380

Media Pitching B2B Retail 380

PRSay

JANUARY 13, 2021

The key is getting a handle on both feedback and objective data. The only way you can know for sure is to gather objective data. You might also recruit some IT and HR people to assist, particularly when it comes time to gather data. For each channel (by audience), you can pull utilization and frequency data. The audience.

Communications 186

Communications Internal International Data 186

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities.

Social Media 330

Social Media Conference Twitter Privacy 330

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Social Media 370

Social Media Crisis Communications Reputation Media 370

PRSay

OCTOBER 27, 2017

Data and information have become ubiquitous in this day and age, but Torres charged that communicators still need to apply critical analysis skills to synthesize the abundance of data available, stressing the importance of being deliberate and strategic in leveraging this information with key clients and stakeholders.

Communications 107

Communications Leadership Social Media Hotels 107

Sword and the Script

FEBRUARY 28, 2017

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations.

Leadership 60

Leadership Pitching B2B Media 60

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands can also use social media channels to share thought leadership insights. Data pulls go along way. Data pulls are a great way to get a quick hit, especially if the data reveals something new and relevant to targeted press. . In short, there’s no hard news. Email marketing connects the dots. Who says email is dead?

Social Media 334

Social Media Media Brand Branding 334

NewsWhip

OCTOBER 24, 2022

Roberta is a Senior Digital & SM Strategist with more than 15 years of experience, in key roles of leading companies, developing and executing business & social media growth plans, team mentoring and leadership, brand and campaign management. Incorporating data into journalistic workflows.

Trends 68

Trends Data Social Media Journalism 68

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

B2B 96

B2B Leadership Study Marketing 96

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Publicity 370

Publicity Consumer Media Reputation 370

Onclusive

MARCH 21, 2019

Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on Onclusive. Power of Voice 2.0

Big Data 150

Big Data Meeting Data Measurement 150

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

195

195

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. Here are five data surprises we found in The Global Impact of CES2021 attendance summary: Attendance is still hard to predict.

Automotive 72

Automotive Data Media Conference 72

Onclusive

AUGUST 31, 2016

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum.

Data-Driven PR 186

Data-Driven PR Data How To Groups 186

Agility PR Solutions

NOVEMBER 25, 2019

Market leadership is most frequently attained when a brand or business establishes a high level of trust in its customer data, its own business processes, and across its partner ecosystem. The post Build your trust advantage—how data-trust leaders are positioned to outperform peers appeared first on Agility PR Solutions.

Data 78

Data Leadership Brand Branding 78

Solo PR Pro

JANUARY 10, 2023

MBO Partners released new data in November showing that people who are working on their own are happier, healthier and more financially secure than our traditionally employed counterparts. One key strength you should showcase to potential clients is your efficiency — something leadership especially sees as a bonus.

Data 82

Data Communications Social Media Marketing 82

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Those topics can seem “soft,” but supported with the right data points and a charismatic founder or senior executive, they can be very powerful. Then there are the factors common to nearly every business.

B2B 379

B2B Media Pitching Communications 379

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. An Abundance of Data.

Data-Driven PR 120

Data-Driven PR Data Social Media Communications 120