ImPRessions - Crenshaw Communications

JULY 16, 2019

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . CEOs and industry leaders can position themselves as experts through a proactive response team. Having a protocol to respond quickly to breaking news and industry trends is key to gaining traction in a digital world.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

JUNE 20, 2018

You have news. The most common trigger for hiring a PR agency is a hot new product or service. Media run on news, so the launch of a new product can kick-start a successful PR campaign. You have no news. Maybe you’ve added services or expanded into new areas, but not enough customers realize it.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Industry awards exist for every vertical and niche, so choosing the right one is no simple task. Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards.

Case Study 136

Case Study B2B Conference Industry 136

Flack's Revenge

DECEMBER 7, 2020

.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? So, adding the words “secret sauce” to your solution news should make it a natural media magnet, right? Secret Sauce Origin Story. Ah, were it so easy.

How To 194

How To Wikipedia Engineering Web 194

Sword and the Script

JANUARY 21, 2020

A page with industry analysis and commentary has the same structure as every other page on your site. You are not building a new channel or a distinct channel, you just adding pages to a website. . >>> There is no difference or hierarchy among their web pages.

Content Marketing 124

Content Marketing Marketing How To Leadership 124

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 164

Financial Video Consumer Data 164

Cision

JULY 26, 2017

Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post. Work -> (Employers, Industries, Job Titles, Office Type). Technology and computing.

Social Media 233

Social Media How To Insurance Insurance 233

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. And, while the categories may vary, there are some tried and true strategies to help your speakers secure coveted spots. Don’t start conference outreach without an “agenda.”

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Technology as an industry isn’t monolithic, so a Virtual Reality startup and an acquisition by Salesforce will be covered by two different people. Is programmatic TV advertising reaching a tipping point?

Pitching 180

Pitching Technology Trends Consumer 180

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Influence” tends to be jammed into one big category when in fact, it’s nuanced. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same.

Writing 136

Writing How To Pitching Privacy 136

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

MARCH 12, 2018

To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one silo of the industry to achieve campaign success. Industry Campaign Awards.

Video 68

Video Mobile Consumer Advertising 68

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. We feel the nuts and bolts of the industry won’t change.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JUNE 2, 2016

Who are the media outlets and contacts covering your category? Monitoring media reports not only helps PR practitioners stay abreast of industry and competitor news, but also to discover new and different media outlets who cover the business. Is there a way you can distinguish yourself from the general category?

Conference 120

Conference Comparison Leadership Instagram 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Research current news and trends. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

OCTOBER 14, 2016

As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. While it may seem daunting for PR professionals to keep up with the tech industry, which changes significantly by even the hour, the tips below from Harvey can help you stay on top of your game. How about any pet peeves?

Pitching 120

Pitching Trends Telecommunications Technology 120

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. Few have succeeded in making the news as well as Apple. a decade ago.

Journalism 150

Journalism Brand Branding Publicity 150

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade.

Agency 84

Agency Enterprise Technology Analytics 84

Ishmael's Corner

MARCH 10, 2015

It was fitting that Gigaom communicated the news with raw honesty: “Gigaom recently became unable to pay its creditors in full at this time. We have clients who fall under the category we affectionately call “deep tech.” When an industry is fighting for survival, change happens, sometimes of the radical variety.

Media 60

Media Construction Newspapers Technology 60

MaccaPR

JUNE 23, 2021

We know there’s a desire for organic and natural in every food category. Leah : “I know there aren’t a lot of influencers who aren’t paid, but when there are, we work with them in the cereal category. ” Leah : “ My crystal ball tells me a trend that will continue is: balance. For instance.

Marketing 62

Marketing Retail Consumer Trends 62

Ethical Voices

JULY 25, 2022

And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. I live an hour and a half outside of New York City. Are you the only solution in this category? I said, “No, I don’t.”

Ethics 81

Ethics Training Real Estate Agency 81

Konnect Agency

OCTOBER 30, 2019

No matter the industry, marketing has become increasingly complex! Your marketing and public relations mix can essentially be grouped into three main categories: earned, owned and paid. Leveraging public relations as a strategic activity can be just as important as advertising and sales promotions. Here’s what you should know.

Marketing 64

Marketing Consumer Local Social Media 64

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Use the news that’s already breaking.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. Worse, social media companies averaged a score of just 46, below all other business categories. The news isn’t all bad. As a sector, technology has lost its luster.

Reputation 305

Reputation Privacy Data Advertising 305

Sword and the Script

NOVEMBER 11, 2017

billion “bounced” visits to news and entertainment publishers in its network over a six-month period. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. My advice to B2B organizations is to vet influencers carefully, and then hire them for content: a webinar, a talk at a user conference or an industry report.

Study 64

Study Marketing B2B Apparel 64

Sword and the Script

MAY 14, 2019

Mr. O’Neal says that works out to about twice as much content swept up by LexisNexis and the Onclusive index is larger than Google News. The newscrawler is what is able to find your news and render the searches and mentions you’ve established in a dashboard. In 2103, the company provided DM News a pricing range of $1,000 to $100,000.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. It was basically an extended webinar that rebroadcast recorded sessions presented by industry influencers, albeit it came with some interesting nuances. Don’t miss these related posts: 9 Timeless PR Positioning Strategies.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Ethical Voices

NOVEMBER 7, 2022

I started off in advertising sales for IDG. I’m seeing a lot more TV news disclose these are sponsored segments when it comes to the traditional, “what’s hot for the holidays segments.”. My career has been about technology and about helping people make better decisions. So, I’m not just stopping by.

Ethics 82

Ethics Travel Writing YouTube 82

Bianchi Biz Blog

MAY 18, 2023

In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Who will be on your account team and what is their specific experience in your industry?

Agency 80

Agency Automotive Mobile Local 80

PRSay

OCTOBER 5, 2021

“In those days, we focused on making sure people knew about the latest categories that Amazon was in,” said Herdener during a virtual fireside chat with PRSA’s CEO Linda Thomas Brooks on Oct. It has been amazing to watch the transformation of the industry over that time. That is traditionally the advertising and marketing function.

Employee 217

Employee Leadership Crisis Management Viral 217