Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. One key factor gaining traction in 2024 is the increasing focus on authentic brand representation.

Social Media 86

Social Media Media Mobile SEO 86

Bianchi Biz Blog

JUNE 12, 2023

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. By harnessing the power of audio, podcasts take employees on an immersive journey, sparking their imagination and fostering a deeper connection with the company’s mission and values.

Employee 77

Employee Automotive Storytelling Internal 77

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. But we’re already registered!

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. Now companies might be shifting away from purpose, the report says.

Report 86

Report Corporate Employee Policies 86

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. But whether the actual number of controversies has increased or not, one thing is certain: more than ever before, companies and their executive spokespeople are expected to take stances.

Communications 105

Communications How To Employee Corporate 105

Buzzstream

JANUARY 5, 2024

Find the Email Format Many websites and companies use the same format for their email addresses. Search the Company Website You can sometimes find an email address hidden on a company site if you know where your contact works. You will typically find individual addresses from companies with smaller teams or solo bloggers.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. For companies that see the expression of corporate values as a strategic advantage, there is a way to go about it that maximizes the upside potential and minimizes risk. But in the end, it’s a question of company values.

Publicity 212

Publicity Corporate Employee Sports 212

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. The post 18 Must-Have SEO Extensions on Chrome (Updated for 2024) appeared first on BuzzStream.

SEO 83

SEO Web Tools Analysis 83

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. At these events, companies will debut new products and get the chance to tell their stories. April will see the Experimental Biology, AACR and Hanover Messe conferences.

Training 100

Training Conference Technology Meeting 100

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.”

Report 105

Report Publicity Marketing Pitching 105

Bianchi Biz Blog

NOVEMBER 16, 2023

While the festive season might bring to mind thoughts of time spent outside of the workplace with family and friends, filled with glittering décor, gift giving, or holiday travel, it also brings an annual tradition for many within the workplace as well – the company / office holiday party. Sincerity when giving thanks is key.

How To 103

How To Employee Company Travel 103

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? The company also rolled out coverage spikes.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 147

Brand Branding Reddit Pitching 147

PR in High Definition

NOVEMBER 30, 2023

After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. No longer are they the cryptic gatekeepers to the human behind the screen; companies are working on making virtual assistants more humanised.

Banking 71

Banking Software Employee Study 71

PR for Anyone

DECEMBER 5, 2023

RB Pest Solutions, her company, has swiftly grown to become one of the fastest-growing woman-owned pest control firms. A Family Affair Initially, Robiar’s dad was a technician who trained others but never launched his own company. Robiar shares how despite the pandemic, pest control work never halted.

Industry 130

Industry Travel Education Employee 130

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true. Ron DeSantis in March 2022.

Brand 135

Brand Branding Nonprofit Government 135

5W PR

OCTOBER 31, 2023

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

Conference 78

Conference Nonprofit Education Healthcare 78

Wadds Inc.

MARCH 29, 2024

Internal communicators have such visible roles in their own companies, and their hard work may not be known externally. We need to lead internal communication – the overarching way a company communicates – not merely get drawn into internal communications – the tools, tactics, channels and methodologies. Is this achievable?

Internal 52

Internal International Strategy Communications 52

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

JUNE 14, 2023

You might also be interested in: How Podcasts Can Help Auto Suppliers Drive Employee Engagement Meet the Media: Alan Adler, Midwest Bureau Chief for FreightWaves The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups The post A New Partnership to Elevate Your Mobility Company’s (..)

Mobile 74

Mobile Automotive Brand Branding 74

Ethical Voices

APRIL 2, 2024

He is also the 2024 National Chair of PRSA. Basically, whenever the county would issue debt or large projects, meaning people or companies would loan the county money, the county commissioners were picking their friends and their spouses. What are your goals as Chair of PRSA in 2024? Many people have asked me that.

Policies 62

Policies Ethics Government Leadership 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. When the company sold off most of its business and began the process of closing, I was there to the bitter end.

Agency 88

Agency Energy Crisis Management Industry 88

Maxim Behar

JANUARY 31, 2024

Behar has steered the company to numerous awards and significant milestones. The Holmes Report recognized the company as the best consultancy in Eastern Europe, while PRWeek nominated it among the Best PR companies in Europe in 2021. Each accomplishment served as a stepping stone, propelling the organization to new heights.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Landis PR

APRIL 19, 2022

ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. In this blog, Mark Diegelmann discusses the upcoming ESG reporting standards and how they impact companies worldwide. Implications for German companies. Global ESG standards.

Report 52

Report Financial Internal International 52

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. million have less than 5 employees. Although it’s not clear how many nonprofits have less than 5 employees, what is known is that salaries are generally lower there than in the for-profit sector.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release.

Examples 62

Examples Product Launch Data Report 62

Maxim Behar

FEBRUARY 19, 2024

That's why in "Be Renewable," we started this fantastic project last year together with the Solar Academy, and I expect this year in 2024 for state institutions to get involved not only with beautiful words and PowerPoint presentations but with Beemars showing graphs or figures, but to get involved with concrete solutions.

Energy 59

Energy Communications System Hotels 59

Burrelles Fresh Ideas

JUNE 6, 2023

Humans and machines working together; what the future might hold As these AI tools rapidly evolve, there is already rumbling in the marketing and communications industries about machines replacing employees as companies look to cut costs. I asked several friends in marketing and communications what their companies are doing.

Communications 40

Communications Marketing Technology Data 40

Bianchi Biz Blog

AUGUST 7, 2023

Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless. With the family’s consent, I shared my story with NYDN, and they indeed spun it in a direction that didn’t completely align with the copy I provided or the version we published locally. It all impacts and involves real people.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Mindful Marketing

DECEMBER 14, 2018

Some predict sales of over $22 billion by 2024, driven by top competitors like 23andMe, AncestryDNA, Family Tree DNA, MyHeritage DNA, and Living DNA. Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk. Over 12 million people already have had their DNA tested.

Policies 70

Policies Government Data Insurance 70

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Happy employees are the ultimate growth driver. Happy employees are the ultimate growth driver.

Survey 174

Survey Marketing B2B Study 174

Maxim Behar

APRIL 11, 2024

I've seen successful individuals who have achieved remarkable things, own great companies and live comfortably. I studied overseas, and ten years ago, I managed a large American company in Prague. Many envy others, and even within my company, I sometimes remind them: "Don't envy the competition. For how long? That's it.

Television 59

Television System Interviews Travel 59

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. You have to create incentives – and those incentives should lead to a culture shift – where such contributions are cherished company-wide. Some of this can be done individually. If someone’s doing a great job – tell them!

Content Marketing 180

Content Marketing B2B Marketing How To 180