Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 149

Brand Branding Reddit Pitching 149

PR in High Definition

NOVEMBER 30, 2023

After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. No longer are they the cryptic gatekeepers to the human behind the screen; companies are working on making virtual assistants more humanised.

Banking 71

Banking Software Employee Study 71

Buzzstream

JANUARY 5, 2024

Find the Email Format Many websites and companies use the same format for their email addresses. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. You will typically find individual addresses from companies with smaller teams or solo bloggers.

How To 83

How To LinkedIn Tools Google 83

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. Now companies might be shifting away from purpose, the report says.

Report 87

Report Corporate Employee Policies 87

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? The company also rolled out coverage spikes.

Employee 135

Employee Software Survey Tools 135

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. Behar has steered the company to numerous awards and significant milestones. Each accomplishment served as a stepping stone, propelling the organization to new heights.

Publicity 58

Publicity Crisis Management Leadership Hotels 58

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Happy employees are the ultimate growth driver.

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. For companies that see the expression of corporate values as a strategic advantage, there is a way to go about it that maximizes the upside potential and minimizes risk. But in the end, it’s a question of company values.

Publicity 212

Publicity Corporate Employee Sports 212