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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Those who work in PR and media have seen a whirlwind 2023. One example?

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Top Ways To Lose An Industry Award in 2024

ImPRessions - Crenshaw Communications

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. But we can see some common ways companies set themselves up to lose. In 2024, course-correct if you find yourself slipping toward any of these mistakes. The goal is to win.

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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. About Muck Rack’s State of AI in PR January 2024 Report Muck Rack’s latest State of AI in PR report was released earlier this month. We saw newsrooms grapple with rules for AI throughout 2023.

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2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate

Agility PR Solutions

The firm’s 2024 State of Digital Trust report, based on a survey conducted by Eleven Market […] The post 2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate appeared first on Agility PR Solutions.

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What Regulations Will Impact Sustainability Comms in 2024?

With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.

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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.

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RepUs Unveils 2024 Reputation Speaking Topics

Reputation Us

2024 will be another monumental year of continued change in the world of corporate reputation management. To learn more or to schedule Casey Boggs to speak at your upcoming event, visit the 2024 Reputation Speaking website. 2024 REPUTATION SPEAKING TOPICS 1. can help your company capitalize on efficiencies.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28.