Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. At these events, companies will debut new products and get the chance to tell their stories. April will see the Experimental Biology, AACR and Hanover Messe conferences.

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Training Conference Technology Meeting 102

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

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Brand Branding Reddit Pitching 149

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

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Writing Communications Marketing B2B 192

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. RB Pest Solutions, her company, has swiftly grown to become one of the fastest-growing woman-owned pest control firms.

Industry 130

Industry Travel Education Employee 130

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

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Meeting Automotive Engineering Journalism 72

Landis PR

APRIL 19, 2022

ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. In this blog, Mark Diegelmann discusses the upcoming ESG reporting standards and how they impact companies worldwide. Implications for German companies. Global ESG standards. European ESG standards.

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Report Financial Internal International 52

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. ” Since 2000, several factors have driven a dramatic increase in corporate activism.

Report 87

Report Corporate Employee Policies 87

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? The company also rolled out coverage spikes.

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Employee Software Survey Tools 135

Ethical Voices

APRIL 2, 2024

He is also the 2024 National Chair of PRSA. Basically, whenever the county would issue debt or large projects, meaning people or companies would loan the county money, the county commissioners were picking their friends and their spouses. What are your goals as Chair of PRSA in 2024? We have Voices for Everyone.

Policies 62

Policies Ethics Government Leadership 62

Bianchi Biz Blog

JUNE 14, 2023

He has more than 40 years of B2B PR experience in corporate and agency settings and specializes in the automotive and mobility sectors, having worked with several of the world’s top automotive suppliers, consultants and mobility tech start-ups.

Mobile 74

Mobile Automotive Brand Branding 74

Bianchi Biz Blog

AUGUST 7, 2023

Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless. With the family’s consent, I shared my story with NYDN, and they indeed spun it in a direction that didn’t completely align with the copy I provided or the version we published locally. It all impacts and involves real people.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Maxim Behar

JANUARY 31, 2024

Behar has steered the company to numerous awards and significant milestones. The Holmes Report recognized the company as the best consultancy in Eastern Europe, while PRWeek nominated it among the Best PR companies in Europe in 2021. Each accomplishment served as a stepping stone, propelling the organization to new heights.

Publicity 58

Publicity Crisis Management Leadership Hotels 58

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Happy employees are the ultimate growth driver. Happy employees are the ultimate growth driver.

Survey 176

Survey Marketing B2B Study 176

Stern + Associates

APRIL 17, 2024

From AI-generated deepfakes to the spread of misinformation online, the 2024 election cycle is proving to be confusing and disruptive, no matter where in the world you’re voting. What should business leaders be communicating to employees and/or the public regarding the upcoming elections?

Policies 100

Policies Leadership Mobile Employee 100

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

It’s a good article that every corporate communications person should read and an interesting take to us who work in PR. Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. But in the end, it’s a question of company values. Many have sparked a severe backlash.

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Publicity Corporate Employee Sports 212