Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Brand Branding Privacy 170

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212

Banking Nonprofit Twitter Advertising 212

Buzzstream

FEBRUARY 9, 2024

A template would look something like this: Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. This works best for start-ups or large companies with major news.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Schwartz & Company, which was looking for an account person who knew sports and fashion. He thought I was a good fit for a position at G.S.

Communications 190

Communications Sports Journalism Fashion 190

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

FEBRUARY 13, 2024

LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages. Companies will be able to put spend behind existing articles shared on its LinkedIn page, setting targets for awareness, engagement and lead generation.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

OCTOBER 5, 2023

Planning for 2024 already? LinkedIn updates follower transparency LinkedIn has rolled out an update allowing company pages to see which other pages are following – this was previously not visible. Preparing for Q4 social media campaigns?

Instagram 62

Instagram Social Media Facebook Media 62

Bianchi Biz Blog

SEPTEMBER 7, 2023

Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. This model consists of four media types, paid , earned , shared and owned , for a cohesive integrated effort to build authority and position companies as experts.

Automotive 73

Automotive Media Mobile B2B 73

Sword and the Script

SEPTEMBER 28, 2022

billion by 2024.”. For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. I’m not here to bash advertising or LinkedIn. Display advertising is essentially renting an audience – why not invest in building one that you own? billion in 2022 and grow to $4.56 will click it.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 82

Brand Branding Marketing Ethics 82

Maxim Behar

JANUARY 21, 2024

2024 will be a demanding and extremely interesting year in public communications. The first and most important will be a more dynamic merger of the three main elements of the public communications business – advertising, public relations, and digital. What's next, then?

Ethics 59

Ethics Course Social Media Conference 59

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page.

How To 282

How To Storytelling B2C Measurement 282

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. For an alcohol company to leverage Dry January – a trend that essentially revolves around people avoiding their product – was an impressive move. Relatable, funny and relevant, this campaign hit all the right marks.

Marketing 52

Marketing Viral Trends Consumer 52

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

NOVEMBER 7, 2023

According to the announcement, the Media War Room “uses the company’s proprietary AI to enable these communicators to quickly understand the media landscape, create accurate responses, and come up with a strategy that keeps their organizations ahead of the headlines and in control of the narrative.”

Employee 133

Employee Software Survey Tools 133

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I really love delving into people’s stories or stories of how companies are born. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth.

Mobile 74

Mobile Automotive Brand Branding 74

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends.

Financial 52

Financial Education Analysis Analytics 52

Stephen Waddington

NOVEMBER 5, 2019

In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. billion by 2024, according to a report by Markets and Markets. Vuelio is a media intelligence company that champions influencers through analysis, tools and events.

Insurance 68

Insurance Insurance Government Advertising 68

Maxim Behar

JANUARY 31, 2024

Behar has steered the company to numerous awards and significant milestones. The Holmes Report recognized the company as the best consultancy in Eastern Europe, while PRWeek nominated it among the Best PR companies in Europe in 2021. Each accomplishment served as a stepping stone, propelling the organization to new heights.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. I asked several friends in marketing and communications what their companies are doing. One company that got burned in using AI to write copy for articles was CNET (the technology and consumer electronics review publisher).

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

MARCH 14, 2024

Maxim: You know, a few years ago, I was at one of the forums in Davos, and during the breaks, I was interviewed by an American television company, CNBC. Petya: What would you do if your company had to run a campaign to increase the interest in the Oscars? That's why I like the present life - the year 2024. There's no debate.

Film 59

Film Industry Television Technology 59

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. Many PR students minor in related fields like marketing or advertising. Large companies offer a different picture in terms of opportunity. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Mindful Marketing

DECEMBER 14, 2018

Some predict sales of over $22 billion by 2024, driven by top competitors like 23andMe, AncestryDNA, Family Tree DNA, MyHeritage DNA, and Living DNA. Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99.

Policies 70

Policies Government Data Insurance 70

Buzzstream

FEBRUARY 1, 2024

With Google’s new email requirements to reduce spam starting Feb 2024, cold outreach may take a critical blow if you aren’t personalizing. Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Company], [PR Lead In], today announced [1 sentence high-level description of announcement].

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers. 2) Burton-Taylor offers a mixed assessment on PR tech M&A.

Analytics 67

Analytics Report Technology Pitching 67

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. But here we are, in 2024, we are all in social media, sharing pictures all day and night. What they do in their companies. How will we distinguish real news from fake news?

Radio 59

Radio Ethics How To Writing 59

Bianchi Biz Blog

MAY 17, 2021

I’m presently working on an article relating to the emissions systems that diesel engine makers will utilize to significantly reduce both NOx and particulate for 2024, while at the same time reducing fuel consumption. Can you tell us what types of stories, trends or issues are on your radar now? Any pet peeves with PR people?

Meeting 65

Meeting Automotive Engineering Media 65