Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

Writing 192

Writing Communications Marketing B2B 192

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. Another area that they tend to focus on is media relations. Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 84

Brand Branding Marketing Ethics 84

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I really love delving into people’s stories or stories of how companies are born. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. I asked several friends in marketing and communications what their companies are doing. One company that got burned in using AI to write copy for articles was CNET (the technology and consumer electronics review publisher).

Communications 40

Communications Marketing Technology Data 40

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. What About My Minor. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted.

Analytics 68

Analytics Report Technology Pitching 68

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Media Relations: Develop and maintain good relationships with local media outlets, journalists, and influencers. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Some lean on purchasing media lists, while others prefer to hunt. Pricing: Although not published, the tool used to be advertised at $9,000/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Some lean on purchasing media lists, while others prefer to hunt. Pricing: Although not published, the tool used to be advertised at $9,000/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

NOVEMBER 7, 2023

According to the announcement, the Media War Room “uses the company’s proprietary AI to enable these communicators to quickly understand the media landscape, create accurate responses, and come up with a strategy that keeps their organizations ahead of the headlines and in control of the narrative.”

Employee 135

Employee Software Survey Tools 135