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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. In 2023, there were many businesses and educational organizations that seemed not to have learned from the year prior.

Banking 212
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How To Tap The PR Power Of Employer Branding

ImPRessions - Crenshaw Communications

These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Brand 156
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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Your PR team should be aware of how to spot fake news and what to do about it if it occurs.

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How to Win the Job and Thrive in a Multigenerational Workplace

PRSay

There are more ways than ever to become a well-informed job candidate and employee. They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. They want to take that same entrepreneurial approach on the first day that they join a company as an employee.”

How To 178
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. AI-written content adds more noise. “PR

Marketing 189
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How to Engage and Empower Your ZEOs

PRSay

In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Instead of managing Gen Z employees, mentor them.

How To 162
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2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom

PRSay

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. For the full 2023 report, including research, funding, and recommendations, visit the CPRE website. Toth, Ph.D.,

Report 78