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How to Use Sentiment Analysis in PR? The 2023 Guide

Prowly

With a […] The post How to Use Sentiment Analysis in PR? The 2023 Guide appeared first on Prowly Magazine. If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR.

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Top PR Insights From 2023 – It’s More Than AI!

ImPRessions - Crenshaw Communications

And 2023 has certainly been a year of wild experiences for PR professionals. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. The post Top PR Insights From 2023 – It’s More Than AI! They’re based on the experience and direct observation from people at all staff levels.

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How to Measure Brand Sentiment in PR – The 2023 Guide

Prowly

Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […] The post How to Measure Brand Sentiment in PR – The 2023 Guide appeared first on Prowly Magazine.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. In 2023, there were many businesses and educational organizations that seemed not to have learned from the year prior. I’m not sure how the debt is serviced in this scenario, however.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and clarity, and potentially even life and death. How do I communicate effectively with stakeholders during a crisis?

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3 Themes To Watch For During SaaStr Annual 2023

ImPRessions - Crenshaw Communications

SaaStr Annual 2023 , which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some time reviewing the agenda and featured speakers to better understand possible topics, issues, and questions. The post 3 Themes To Watch For During SaaStr Annual 2023 appeared first on Crenshaw Communications.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

You'll walk away with a clearer, more well-rounded perspective on: How PR efforts, initiatives, and campaigns can support a variety of different business units within an organization How to better arm yourself for tough executive conversations How to explain the “how” and “why” PR has the power to fulfill ultimate company goals, from startups to established (..)