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7 Digital PR and Marketing Tends for 2023

The Proactive Report

2023 is right around the corner. The current economic climate has been tough and financial experts warn of a recession in 2023. These six Digital PR and marketing trends can help you thrive in 2023. The more you know about your customers, clients, employees, and competitors, they better your planning will be.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. In 2023, there were many businesses and educational organizations that seemed not to have learned from the year prior.

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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. We don’t feel like we’re quite there yet.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. These technology advances continue to escalate and create new challenges.

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Can Employee Engagement Be Sustainable?

Institute for Public Relations

25, 2023, Gallup Poll released the results of its annual Q12 survey, which measures and tracks employee engagement from 50 countries. The survey found that employee engagement in the US has decreased significantly since 2020, marking the first annual decline in … Continue reading Can Employee Engagement Be Sustainable?

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5 steps for conducting effective social media training for employees

Agility PR Solutions

billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an official brand account across multiple platforms is one way to handle this—but don’t […] The post 5 steps for conducting effective social media training for employees appeared first on Agility PR Solutions.