Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Here's to an illuminated 2021 and the future of our industry. When people hear “PR”, most think of only media relations. PR is the storyteller of the organization. 2021 will be another “change year” for the PR industry.

Industry 79

Industry Print Ethics Internal 79

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 86

Public Affairs Communications Radio Television 86

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

MARCH 19, 2024

With the proliferation of online platforms, social media influencers, and user-generated content, the travel industry has witnessed an endless supply of information, empowering consumers with unprecedented access to reviews, recommendations, and insights.

Travel 90

Travel Trends Tourism Transportation 90

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Whether fuelled by social media or social protest, these conversations tend to start in a well-meaning way but quickly end up heated with opinions polarised. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

Stephen Waddington

NOVEMBER 3, 2021

COVID-19 Communications Advisory Panel report – Government Communication Service European Communication Monitor (ECM) 2021 – European Communication Monitor The Evolving Communication Function – The Institute for Public Relations The changes to organisational communication during the COVID-19 continue to be a rich area of study.

Corporate 113

Corporate Communications Government Crisis 113

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey. Blog: What Does “Storytelling” Mean to You?

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods.

Survey 129

Survey Communications Measurement Internal 129

wiredPRworks

APRIL 20, 2022

What We Talked About on Growing Social New. Storytelling success stories. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. About Growing Social Now. Her podcast, Growing Social Now, launched in 2021.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JANUARY 27, 2021

This renewed level of activity is expected to continue through the first half of 2021 as organisations manage pent-up demand and seek to return to growth. Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching.

Marketing 140

Marketing Travel Storytelling Healthcare 140

wiredPRworks

APRIL 27, 2021

2021 Podfest Master Class Tracks. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. About Barbara Rozgonyi CEO, CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

Stern + Associates

OCTOBER 10, 2023

According to award-winning author Johann Hari , the causes range from our devices, email and social media to even the air we breathe. In today’s world our ability to focus is constantly being diminished by external forces. The impacts, he says, creep into every part of our lives, from home to the office.

How To 62

How To Film Interviews Employee 62

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. WIRED PR PRIMER COURSE CODE.

Course 52

Course Case Study Strategy Energy 52

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. million users in 2021. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base.

Brand 71

Brand Branding Marketing Fashion 71

wiredPRworks

APRIL 27, 2021

2021 Podfest Master Class Tracks. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. About Barbara Rozgonyi CEO, CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. WIRED PR PRIMER COURSE CODE.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels.

Survey 81

Survey Corporate Communications Financial 81

Victorious PR

APRIL 4, 2023

Transform Group Transform Group is a top-tier public relations, advisory, events, and social media firm in the blockchain industry, with a presence in New York, Los Angeles, San Francisco, Las Vegas, Toronto, and headquarters located in San Juan, Puerto Rico.

Agency 52

Agency Storytelling Financial Groups 52

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. I managed to get some content for social media and our reports. Today, it’s a vaccination site. It was a struggle. We’re proud of what we’ve done.

Crisis 86

Crisis Employee Trade Shows Local 86

Contently - Strategy

APRIL 19, 2021

At Contently, I think you know how much we value storytelling by now. But when it comes to building a team and establishing trust, there’s no need to overcomplicate things. You want your audience to know your brand as clearly as possible. One of the main reasons stories work so well in marketing is because of their relatability.

B2B 111

B2B Brand Branding B2C 111

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. So we have social media as a big source of information. ” Whether it’s a new social media platform, and I know this is a space you guys have talked about before with misinformation. 18: The future of storytelling in healthcare communications. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Konnect Agency

FEBRUARY 16, 2021

While most people are eager to get back to in-person trade shows and networking events in the future, signs have indicated that things might not return to normal so quickly, leaving brand marketers unsure of whether or not to embrace this new virtual show format for 2021. Read on to decide if a virtual trade show is right for your business.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. read more. #13:

Advertising 131

Advertising Advertising Data Reputation 131

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Patton teaches companies how AI and social media impact online and offline behavior , and how built-in biases negatively affect people, brands and society.

Leadership 62

Leadership Policies Engineering Technology 62

Doctor Spin

DECEMBER 20, 2023

2021, April 29). Articles, seminars, publicity, and social media updates. Credit: Wikimedia) Brand Positioning: The Rebel Yell Statement Copywriter Kevin Rogers published this simple yet effective script to improve your storytelling , the Rebel Yell statement, named after the legendary rock anthem by Billy Idol.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. billion in 2021 . billion in 2021. to approximately $5.5

B2B 114

B2B Marketing Survey Software 114

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. Social media is a game changer, and it starts with PR and communications.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 174

Survey Marketing B2B Study 174

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. You do need the storytelling, relationship building, creative and analytical skills. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Choosing how to distribute social media campaigns | 22:59-23:51. Paul: I suppose in social media, we’re often thinking about the new emerging networks, communities.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. And now we will talk about social media. The news is the headline that feeds into social media platforms and gets shared rapidly. Watch webinar. Read transcript.

Data 78

Data Media Analytics Energy 78