Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. million users in 2021. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base.

Brand 71

Brand Branding Marketing Fashion 71

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions.

Advertising 131

Advertising Advertising Data Reputation 131

Contently - Strategy

APRIL 19, 2021

At Contently, I think you know how much we value storytelling by now. One of America’s most reputable daily newspapers, The Washington Post , has done a fantastic job of utilizing TikTok to emphasize their exceptional company culture. You want your audience to know your brand as clearly as possible.

B2B 111

B2B Brand Branding B2C 111

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Patton teaches companies how AI and social media impact online and offline behavior , and how built-in biases negatively affect people, brands and society.

Leadership 62

Leadership Policies Engineering Technology 62

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. Social media is a game changer, and it starts with PR and communications.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Effect of thought leadership on reputation and sales. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. And now we will talk about social media. The news is the headline that feeds into social media platforms and gets shared rapidly. Watch webinar. Read transcript.

Data 78

Data Media Analytics Energy 78

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. The media mix that includes the integration of paid and earned media will be more important than ever in 2022.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. Note: PRGN originally posted this blog on its website.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. COVID changing healthcare storytelling | Jump to text. Media consumption habits and local news | Jump to text. Watch webinar. Talking Points.

Healthcare 78

Healthcare Storytelling Communications Local 78

Landis PR

DECEMBER 4, 2023

billion in 2021. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. PR and communications predictions.

Marketing 168

Marketing Employee Content Marketing Training 168